In the past few years, there has been a significant increase in users who use voice search, and this is shaping the future of Search Engine Optimization (SEO). Voice search uses speech to search for anything on the Internet, which is conducted by a voice assistant; it essentially eliminates the need to type your search into the browser on your mobile phone or computer.
Voice search solutions are now catching up on SEO. If you’re an online marketer or a business owner, it’s vital to know its effects so that you can prepare and make necessary adjustments to your strategies.
In this article, we will share a guide on how voice search is changing the SEO landscape so that you are well updated:
The need for user optimization
Gone are the days when it was more important to optimize your website for search engines than the users. Today, with the rise of voice search and search engines being more user-focused, you need to optimize with your customers in mind. With that, write pieces of content for your target audience and listen to how they talk about your business when they interact with you on various online platforms. At the same time, avoid using marketing jargon unless you want to appear on searches being performed by your industry counterparts.
The focus on semantic search
Semantic search will be more critical because Google relies on keywords to deliver search results. With voice search, people are more conversational when they use it, which is why you need to optimize your content for a variety of related, long-tail keywords to get optimal results.
The need for a mobile-friendly website
Google has been very transparent with moving to a mobile-first world, which is why your business must keep up with the changes. Make your website mobile-friendly because most voice searches start on mobile, and many individuals use it while they’re on the road. If your website isn’t mobile-friendly, you can expect your page ranking to reduce as your bounce rate increases.
The fight for position zero
Position zero, also known as featured snippets, will still be relevant and only continue to get stronger. Many companies are still vying to snag the most coveted Google search results spot, and voice search has made things even more competitive. This is because most of the voice searches are answered through the Rich Answer boxes that appear at the top of the search results.
If you’re already ranking on page one, you will only need to make a few tweaks instead of overhauling your existing strategy. On the other hand, if your website is nowhere to be found on in the top results, it’s best to make significant changes to your strategies. Start with your content and make it easy to read and understand by search engines.
Every year, we see new technological developments that change the boundaries of brands that make it challenging for them to take advantage of new opportunities. One of these transformations is caused by the widespread use of voice search technology and its effects on marketing strategies. Knowing how it will affect SEO practices is essential to prepare and to adapt to these changes efficiently.
In this digital age, it’s essential that you do not get left behind by adapting to voice search solutions. Likewise, you should seek out the help of experts to kick start marketing strategies to help you survive and thrive amid developments and changes.
Unlock your growth and simplify your voice search optimization with the help of our experts at Local SEO Pro. With our help, we will build effective voice search strategies to help your business keep up with the changing times. Sign up with us today to get started!