Is your business configured to be voice-search compatible

Is your business configured to be voice-search compatible?

Voice search is here and it’s not going anywhere! Is your business voice-search compatible? Do you have your online answers ready?

If a potential customer (or even yourself) asked a device this question:

“Where is True Food Kitchen located?”

“It’s located at 222 West Ave in Austin, Texas”

Would this information be correct? You need it to be correct, because your customers are asking these questions, and they need accurate answers to connect with your business. In the last year, 58% of consumers have used voice search to find local business information. Voice search is changing how people search and find information and your business needs to have all the (correct) answers ready.

Why it’s important to serve correct answers about your business

Siri, Amazon Alexa, Google Assistant, Cortana, and more are the devices that people are speaking into to get answers. People don’t just search by typing into a mobile device or a desktop computer anymore. People are changing the way they search, so it is essential that SEO (search engine optimization) practices change, as well, to adapt to new searching trends.

More people are using voice search, which is why it is important to implement voice search SEO into your digital marketing strategy. In fact, according to Comscore, 1 in 2 smartphone users use voice technology daily, and they also believe by 2020, 50 percent of all searches will be voice searches.

With so many people turning to voice search, you must adapt your online marketing strategy to this new way of searching. People love voice searching because it can be faster than typing, it’s quick, and you can search for something if your hands are busy or if you’re preoccupied with something else.

Through voice search optimization, you can create content that gives people direct answers to their questions. By managing your online content, you can make sure the answers that these devices give to consumers will be correct.

We don’t have control of the algorithm behind voice-power services, but we can give these services the best, accurate information about your business. Local SEOPRO helps you manage and edit all the public information and facts about your brand that you want the services to know. We have integrations with leading voice-power services (Google, Amazon Alexa, Facebook, Bing, and more) to ensure your information makes it to these services to be used.

Input Correct Answers About Your Business Online
Optimize Your Site for Voice Search

Optimize Your Site for Voice Search

You must optimize your website for voice search. Voice-powered services rely on structured data (Schema) to provide rich results like hours, addresses, photos, and other important information. You need to make sure your website is structured and tagged in a way that these services understand. Local SEOPRO makes it easy to add structured data (Schema) to your website. You also want to provide longtail keywords on your website. The more and longer keywords you have within your site, the better chance you will have at becoming a featured result on Google.

You want to create and build content that answers commonly asked questions someone would ask about your product/service/business in a voice search. Your content needs to answer the who, what, when, where, why, and how questions. Remember, ADD to your page…don’t make your entire page optimized to the exact voice terms. In short, optimize your pages as you normally would, just add as many longer voice search terms/answers throughout.

When adding these voice search terms/answers, keep them short to 30 words or less. Google (and other services) are more likely to feature you if you keep answers to this length.

You also want to eliminate bad or wrong data about your business on the web before the services find it and hand out the wrong information to your customers. The Local SEOPRO platform and technology ensures your data is formatted consistently and completely across the web, and that your brand is represented accurately.

Get Voice Search Ready with Local SEOPRO

Voice search optimization and Local SEO are now one in the same – you need to work both into your SEO strategy in order to optimize your site. Voice search is popular and continues to grow. If you better optimize your voice search optimization, you are also bettering your overall Local SEO and SEM (search engine marketing). Voice search have an even greater impact on search marketing over the coming years, so you cannot ignore it.

Local SEOPRO can take your business to the next level by optimizing your site for Local SEO and voice searches. If you’re not optimizing your site for at least Local search, you’re leaving money on the table. Many of your competitors use Local SEO to attract clients like yours.

Get Voice Search Ready with Voice SEO

Is your business ready for the Voice SEO movement?

Let Local SEOPRO help your site become voice SEO optimized! Check out our pricing page for details of each plan we offer.


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