Siri, Amazon Alexa, Google Assistant, Cortana, and more are the devices that people are speaking into to get answers. People don’t just search by typing into a mobile device or a desktop computer anymore. People are changing the way they search, so it is essential that SEO (search engine optimization) practices change, as well, to adapt to new searching trends.
More people are using voice search, which is why it is important to implement voice search SEO into your digital marketing strategy. In fact, according to Comscore, 1 in 2 smartphone users use voice technology daily, and they also believe by 2020, 50 percent of all searches will be voice searches.
With so many people turning to voice search, you must adapt your online marketing strategy to this new way of searching. People love voice searching because it can be faster than typing, it’s quick, and you can search for something if your hands are busy or if you’re preoccupied with something else.
Through voice search optimization, you can create content that gives people direct answers to their questions. By managing your online content, you can make sure the answers that these devices give to consumers will be correct.
We don’t have control of the algorithm behind voice-power services, but we can give these services the best, accurate information about your business. Local SEOPRO helps you manage and edit all the public information and facts about your brand that you want the services to know. We have integrations with leading voice-power services (Google, Amazon Alexa, Facebook, Bing, and more) to ensure your information makes it to these services to be used.