When shopping for a mortgage, people search locally.
Most people like to be informed before making any big decisions in their lives. Mortgages are a big life step for a lot of people. There’s a lot of competition out there within in the mortgage industry due to economic conditions and housing inventory levels – competition is real. With the Local SEOPRO platform, you, as a loan officer and/or lender need to be in control of the public facts about your business.
When looking for a loan officer, people search locally – this is a great advantage for you in the online world. With our platform, you can create a solid online presence that will lead people to your business whether they work with you solely online or want to meet with you face-to-face.
Stand out against the competition
We get it – there’s A LOT of mortgage businesses out there, and many offer a lot of the same services and prices. In order to attract potential clients, you need to stand out from your competition, and with Local SEOPRO, you can easily do that. You can add promotional links, call-to-action’s, rates, online-only promotions, and more – these creative and different ideas and promotions can help attract more people to your business and hopefully lead to more appointments and business.
Interact with Guests in Real Time
With Local SEOPRO, you can monitor reviews of your mortgage-lending business as soon as a person makes a post. You will be able to respond and act immediately, whether it is a good or poor rating. By interacting with clients, you can improve upon your business, their experience, and attract even more clients.
Digital SEO marketing is essential to a mortgage business’ survival. If you’re not on the web, you’ll fall far behind, especially since your competition is likely online – there are many online-only mortgage lenders. Make it easy for people to find you and do business with you.
Manage your information with a few clicks
With the Local SEOPRO platform, you can:
Centralize the facts about your business, hours, locations, promotions, credentials, photos, employee bios, etc.
Alter information based on a location/area or holiday basis.
Tailor language to different regions.
Manage and update promotions, services, employees.
Publish your info across our network to rank in many searches.
Engage with customers directly.
Know when someone is talking about your business online.
Create landing pages for each location.
Offer promotions and incentives.
And much more!
Your SEO and online marketing strategy need to be in effect and on point or your mortgage company won’t be found or visited. More people research mortgage and loan officer information online before calling. You need your information to be correct, updated, informative, and stand out. About 90% of people click on a link on the first page of Google in the search results, and this number drops down to 4.5% when you move to page two. There are about eight spots and three local map results on the first page of Google that your mortgage-lending business is competing for against your competitors, so your online SEO needs to be on point. And in terms of voice search results, there’s really only a few to compete for. With this in mind, you can see why it’s imperative to have a strong SEO foundation for any mortgage service or business.
Attract new clients
Local SEOPRO can help you attract new customers and increase your visibility on the search engine through optimized information. Our SEO solutions and strategy can also make it easier for new and existing customers to find your nearest location, get your number, find a promotion, or call your number.
Through our Local SEOPRO network, your services and information will be distributed based on keywords and location data on the search engines, like Google, social networks like Facebook, and other platforms and third-party apps like Apple Maps. Our platform allows you to control all your data on your website and across the web making it easier for you to streamline information across all your locations, whether you have one, dozens, or are strictly online.
Local SEOPRO can also help you learn more about your customers and their behaviors, such as how they are interacting with your business and loan officers online, so you will know when and how to act.
This platform’s integration with other platforms, including marketplaces for real estate, you will be able to see all reviews. You want to stay informed, respond to clients, and share good feedback when beneficial. Local SEOPRO helps you stay on top of it all.
Make changes in real time
You want your customers to know what’s happening at your business at any given time. Holiday hours. Changing rates. Phone numbers. Staff changes. Your business and brand likely go through changes whether daily, weekly, monthly, or yearly – just remember to share those changes online to keep current customers and potential customers informed. If you provide them with bad/outdated information, people will be less likely to trust you or turn to you for business.
With Local SEOPRO, you can update and change your company information and services on your website, social networks, search engines, business profiles, directories, maps, and more where people would turn to find information out about your business. Our system allows you to give clients good, correct information in real time as the changes happen.
Manage your information near and far
Whether you’re a small loan have a large operation with many locations, our platform allows you to manage and grant editing privileges to people of all levels within the company and at many locations. Any location can update and correct information and respond to clients fast and easy with the click of the button and you will be able to oversee it all within the system.
Our platform can help you market online locally to compete with similar mortgage businesses and loan officers in the area. Our system can help you take control of your digital brand by providing the clients thorough, good information about your business, services, rates, and employees.
Is your mortgage service or business optimized for Local Search?
Get started with Local SEOPRO today! Check out our pricing page for details on each plan we offer.