With all that said, Local SEOPRO focuses on Digital Knowledge Management (DKM). DKM is important for all businesses because you need quality, accurate, and verified data and content on the web for it to be accessible through search.
DKM is the creation and management of facts about a business on all digital data platforms such as prices, names, hours, addresses etc. Today, information about a business goes well beyond the name, number and address. People can view ratings, reviews, comments, the hours in which the business experiences the most traffic, menus, social media profiles, and more. This information can all be found on platforms like Google, TripAdvisor, Yelp, Bing, and more.
Consumers want more and more information, which is why it is so important to manage and control the data out there online about your business.
If you don’t have the right information out there, consumers cannot find you, will think you are unreliable, or will have a bad experience from your inaccurate information. Digital Knowledge Management can help you get discovered by more people online, be it through Voice or Text search. With DKM, you are ensuring that consumers receive correct information about your business online and avoid frustrating or embarrassing experiences with consumers.