Keeping up with SEO developments enables businesses to rank their websites at the top of search engines continuously. With Google churning out multitudes of algorithm changes every year, it is near impossible to predict which websites will outperform others.
With an ever increasing population of businesses transitioning online in the previous year, the demand to rank better in search engines increases. However, whenever the question “How do I get my website to show up on google search?” comes up, there’s never a silver bullet that can hit all the spots. Instead, companies can succeed if they maintain consistent diligence in concentrating their efforts on the right SEO practices. So what SEO trends can your business take advantage of in 2021? Let’s find out.
#1 Voice Search
Voice search technology has advanced significantly due to technologies such as Google Assistant, Apple’s Siri, and Amazon’s Alexa. Technology has grown in popularity as it has improved. 55 percent of households are expected to acquire a smart speaker by 2022.
To optimize for voice SEO, consider using the appropriate keywords that would apply to your target users. When individuals use voice search, they tend to be more lengthy and conversational. For example, a person may voice search “What are the new SEO trends for 2021?” but type “new SEO trends 2021.”
#2 Featured Snippets
Don’t be alarmed. If you’re looking to ascend the search results, it doesn’t necessarily have to be through long-form articles. Featured snippets introduced in 2017 are a quick way to get visibility in Google, yet they’re incredibly brief.
Furthermore, snippets divert considerable attention away from rivals.
Featured snippets present a piece of knowledge, frequently formatted as a Q&A or a quick bullet-point, how-to guide. There are also rich snippets, such as photos, star-based reviews, product pricing, and related data. Focus on question-based inquiries and relevant keywords while creating snippets. For ideas, utilize the Google search option “people also ask.”
#3 Video Content
It’s no secret that the popularity of internet video is skyrocketing.
In reality, YouTube claims to have a billion active users. What’s more, YouTube claims that those users are spending more time on YouTube than ever before. The bad news is that as YouTube increases in popularity, standing out becomes more challenging. This is why optimizing your youtube video content will be essential this year. So how do you maximize your video content’s success? Keywords are crucial to video SEO, just as they are in “normal” search engine optimization. Using YouTube’s autocomplete function is the most straightforward approach to search keywords for videos. So, if you’re looking for ideas, try typing it into the search bar. Youtube’s algorithm will automatically display keywords indicating what’s hot on people’s searches currently. You should then include those keywords in the title, tags, and description of your YouTube video and mention your keyword aloud in the video.
The above list makes it crystal clear that driving traffic to your website with SEO is becoming more sophisticated. No longer can you rank on the first page with 500-word articles and catchy Metas. If you want stupid simple SEO, you’d be better off with help from the experts! At Local SEO Pro, we keep things simple and easy. So sign up today and be on top of your game this 2021!