The digital age is upon us, and almost everyone is online nowadays. The power of the internet has transformed many lives and continues to do so, with user experience vastly improving over time. Many businesses have also innovated to keep up with the times, utilizing the web for marketing, sales, and other core processes.

Enterprises of all sizes now use search engine optimization (SEO) to their advantage, incorporating best practices to both improve user experience and search engine rankings. This process allows company websites and social media pages to become more visible, driving more traffic and generating leads.

As potential customers surf the web, they use search engines to look for solutions for their problems. In doing so, they are more likely to encounter sites that have effective SEO practices. There have been recent trends in the field that help companies reach users and convert leads into paying customers, and these innovations continue to drive business growth today. Here are some of them:

1 – Appearing in Featured Snippets

When users look for information by asking questions, Google’s search engine results page (SERP) shows a rectangular box that contains quick answers to the user’s query. This box is the “featured snippet,” which shows content from Google-indexed web pages. It typically displays answers in the form of lists, steps, definitions, and tables.

Google automatically generates featured snippets, and businesses have no choice in the content displayed in these boxes. However, SEO experts have devised some tips on how to improve a site’s chance of appearing in them. These include:

  • Answering a specific question in a well-structured manner, such as in bullet forms
  • Formulating proper header tags
  • Summarizing the article into bullet points near the beginning or end of the article.

2 –  Google My Business and Google Reviews

Creating a Google My Business listing is one of the most effective ways to place your brand on the search engine’s radar. It provides people with your contact details and other necessary information about the brand. It also gives access to many features, such as Google Reviews. 

Reviews give social proof for your website, and many people trust them more than what the companies claim. Google prioritizes places with four stars and above, helping users locate businesses with raving reviews. Businesses who engage with customers’ comments also are more likely to get a boost in visibility.

3 – Optimizing Sites for Voice Search

Nowadays, voice search features are prominent in many mobile and smart home devices, and any business will miss out on opportunities if they ignore these technological developments. They now garner significant attention in SEO as more people utilize Alexa, Google Home, and Siri to get what they need. Using voice search optimization platforms can vastly improve the SEO efforts of businesses looking to grow and stay competitive.

Stay on-Trend and Competitive

Nowadays, SEO simply cannot be ignored because you’ll risk fading into obscurity as competitors become more visible in search engines and other platforms. Keeping your business up to date with all the rising trends and best practices will help you stay ahead and survive in an increasingly competitive market.

If you’re looking for voice search optimization platforms in the US, Local SEO Pro has you covered. We will provide you with on-site voice-focused optimization solutions and content strategies to help you stay ahead of the competition. Drive your business forward—sign up today!