For quite some time now, Google has been paving the way for voice search and brands today are seeing and feeling the changes little by little. Due to the rise in mobile use and voice commands, it’s no surprise that voice search is the future of user experience. Because of this, it is the search engines like Google that continue to make significant changes to support the new digital development. With that said, it only makes sense for business owners to follow suit and prepare for it as early as now.
The Facts About Voice Search
In 2016, Google stated that 20% of mobile queries were voice searches. Moreover, the search engine giant mentioned that there are more action queries done by voice than typing. Since then, the percentage of voice search queries was only expected to rise, especially as the younger generations started using the Internet.
Aside from the voice searches done online, other factors also contribute to the rise of voice search. For one, 55% of households in the US are expected to own a smart speaker in 2022, while nearly 40 million Americans currently own a smart speaker. Furthermore, 43% of homeowners who have smart speakers use technology to shop online.
Why Do You Need To Prepare Today?
Now is the perfect time to prepare your business for voice search, especially since there’s not a lot of pressure yet, so you will have time to perfect it. Use this time to come up with strategies aligned to voice search that will fit your brand and satisfy user demands.
Another reason you need to prepare now is that voice search isn’t a short-term trend. In fact, voice search is claimed to be the future of online searches as it has considerable potential to enhance user experience.
Search Engines You Should Optimize For Voice Search
Keep in mind that it’s not only Google you need to think about when optimizing for voice search. Other platforms, such as Bing, will also be instrumental in this latest development. Aside from these search engines, social media platforms must be optimized as well, such as Facebook, Hot Frog, and Foursquare.
What’s good about voice search optimization is that it may not be that difficult because you don’t have to do anything radical. Traditional SEO remains vital, and you only need to make a few tweaks to make your SEO strategies aligned to the modern way of searching. On top of that, you won’t have to worry much about learning new information and strategies when you work with Voice SEOPRO, as we have professional experience in voice search optimization!
A useful tip is to modify your content to include question words, such as how, why, or where. This is because users who use voice searches ask voice assistants questions most of the time. As a result, you also need to make your content more conversational and concise to increase the chances of appearing on voice search results.
If you haven’t optimized your website for voice search, or you even haven’t planned for it yet, now is the best time to do it. It’s still early, and there’s not too much pressure yet. Since you don’t have to perfect it right away, you can come up with a strategy that will truly work for your brand. Moreover, you don’t have to make any drastic changes to your SEO practice because minor tweaks will do!
Let us help you with your voice search optimization efforts. Voice SEOPRO can take your business to the next level by optimizing your site for Local SEO and voice searches – sign up with us today to get started!