Many apps today utilize voice technology one way or the other. For example, Apple’s Siri allows people to command their devices with their voices, including performing quick searches on platforms like Google. While this technology is still in its early stages, it pays to be ready to make your website more voice-search friendly now, especially when it comes to SEO.
To give you a better idea of why this is the case, we have outlined a few reasons that make optimizing for voice so important:
Why is optimizing for voice important?
Speed is the name of the game in today’s world. Anything slow will usually get ignored, forgotten, and even hated on. This is not what you want to happen with your website. If your website is slow, it will frustrate your audience and cause them to leave you for a competitor that offers a better website experience.
What do voice searches have to do with speed? Well, think about how people do searches. When people search, they mostly type. However, it would be faster for them to say it, regardless of their query.
Additionally, having the results read back to them means that they do not have to waste time looking for content. In short, if you want to offer the most convenient experience, make sure your website is voice-friendly. This way, it can rank well for relevant queries, improving your SEO and boosting your business.
How do I optimize for voice searches?
Voice search SEO is different from traditional SEO. For example, the keywords in voice search SEO are generally longer and more specific. Rather than using keywords like “mugs USA,” voice-friendly keywords will look more like “best mugs to buy in the US.” These words are focused on specific content, and by utilizing these kinds of keywords, you can create voice-search-friendly content that can be featured.
Another important aspect of voice SEO is local searches. More often than not, people will use the “near me” keyword to look for products or services near them. This means that you will need to have local SEO ready, ensuring that your address, phone numbers, and such are available online for easy access.
Finally, most voice searches are done on mobile devices. This means that if your website is not optimized for mobile searches, the chances are it will not be featured. For that reason, your website must be optimized for mobile devices. Even if you are not directly doing so for voice searches, being mobile-friendly is a massive plus for your SEO efforts.
Voice search is still a relatively new technology, and while it has been developed quite significantly, it still has a long way to go. Written queries are still popular today but may be a thing of the past once voice searches provide the best results quickly to users looking for information. As such, we suggest that you ready yourself for the change. When you make the changes now before everyone else, you stand a much higher chance of enjoying top ranks for your website.
Local SEO Pro offers content strategies, on-site optimization, and more to help websites become more voice-search-friendly. If you are looking for a professional SEO service provider, sign up with us to get started!