When people think about search engine optimization (SEO), the first thing they associate it with is often keywords. Although key terms certainly do play a major part in SEO, they can’t bring about results without the support of other underlying factors, such as your web design and layout.

Web design goes beyond the visual appeal of your business website. Every little detail, text, shapes, and color should represent a purpose and reflect your brand and branding. When all of these are done with careful and smart planning, these can significantly impact your website SEO ranking.

If you are wondering how you can improve your website SEO performance effectively through good web design, here are a few details you should include:

1. Purposeful web pages and links

Digital marketers know that content is what makes or breaks an SEO ranking. However, many of them do not know or do not realize that the design and layout of a website significantly affect the content of a brand. Ideally, this is because every feature and aspect should lead the visitors to the content they are looking for. When a site is poorly designed, it keeps site visitors from finding the information they seek. Many will quickly leave, unimpressed by the site quality.

Wondering what poor web design looks like? Here are a few identifying factors:

  • Unrelated content on pages or sections
  • Excessive use of hyperlinks
  • Unnecessary pages
  • Web copy with low rates of readability
  • Poor background colors that affect readability and viewer experience
  • Visitors being unable to access the information they are looking for

To lead and encourage visitors to read and share your content, you should be mindful of how your site design. Good web design does not only attract audiences, but it helps deliver the content even better.

Some of the factors that you should consider when designing a page layout are:

  • Font size and style
  • Color scheme
  • Negative space
  • Readability
  • Imagery

2. Fast loading speed

The loading speed is one of the most significant factors that affect the SEO performance of your website. The logic behind this is that whenever visitors leave your site due to poor loading speed, they wouldn’t reach your content, meaning you are losing the chance of ranking it higher.

Aside from that, when Google has a hard time browsing your content due to poor loading speed, it won’t index all of your pages. As you may know, the loading speeds significantly affect your SEO ranking on search engine result pages (SERPs), as will your site’s traffic, engagement, leads, and revenue.

What you can do best to enhance the loading speed of your website is to:

  • Optimize or resize your site photos
  • Remove unwanted or unnecessary plugins
  • Allow browser caching

3. Mobile-optimization

To rank your website and improve your SEO performance, meet your target audience where they are. Today, most active online users are browsing on their smartphones rather than on laptops or desktops. You’d be wise to make your website accessible to these users as doing so will help you reach a wider audience and give them a good impression.

Mobile visitors usually leave sites with a confusing page layout that makes it hard for them to navigate. That is why you should optimize your business website for mobile browsers. The more people visiting your website, the higher it will rank on search engines.


Web design not only attracts visitors to your site but also significantly affects the delivery of your content, meaning it impacts your SEO performance. When designing your website, each feature placed on it should have a function and a purpose. Make sure that each of its web pages and sections has value. Aside from that, reports show that having a fast loading speed and a mobile-optimized website can contribute to the ranking of a website.

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