While typed searches have dominated search engine platforms for the last decade or so, more and more people are now using voice search technology to do the same. Of course, rather than typing out their queries, they speak them. As a result of this, SEO has changed quite a bit. Now, voice SEO is a thing, and today, we want to tell you how you can optimize your website for voice search.
Here are a few tips you can follow to ensure your website is optimized for voice search:
1. Create A Mobile-Friendly Experience
Creating a mobile-friendly site is still one of the most important aspects of SEO, and it’s no different for voice search. Mobile-friendly websites are easier to navigate by voice and tend to provide more accurate results when compared to other types of sites, so mobile-friendly sites are definitely the way to go.
As a small business, you can’t afford to have a site that isn’t mobile-friendly, as that immediately limits your potential customer base. If you want people to be able to easily find you by voice, you have to make sure your site is mobile-friendly.
Businesses that have a mobile-friendly website have a 90-95 percent chance of ranking in voice search results.
If you need help getting a mobile-friendly website, let us know. We’re always ready to help.
2. Create A Consistent Call-To-Action
If you want to encourage customers to reach out to you by voice, you have to make it easy for them to do so. The best way to do that is to include a call-to-action on every page of your website.
A call-to-action is a statement that asks the customer to take a particular action. For example, you could include a call-to-action at the top of every page of your website that says “Talk To Us.” This makes it easy for customers to initiate a call with your business by voice.
You shouldn’t make customers use a ton of effort to get in touch with you, so ask for the customer’s permission before placing a call to action. This allows customers to opt-out of your call-to-action if they don’t have time to talk at that particular time.
3. Ensure Your Site Is “Speaker-Friendly”
One of the biggest mistakes you can make with your voice SEO is not to optimize your site for voice search. If your site isn’t “speaker-friendly,” it will be less likely to rank in voice search results.
If your website is hard to navigate by voice, it’ll be treated differently by voice search engines. In fact, if your site isn’t “speaker-friendly,” it can be completely ignored by voice search engines.
Now, you don’t need to worry about making your website completely voice-friendly. In fact, a full voice-friendly site is a little redundant. Google will actually use your page titles, page descriptions, and page URLs to determine how to rank a site. As long as you follow these three aspects of SEO, though, you’ll be able to rank pretty well.
If you want to increase your conversion rates and grow your business, now is the best time to take advantage of voice search. The industry is still new, so now is the best time to get your business in front of as many people as possible. Of course, if you’re looking for help with voice SEO, feel free to reach out to Local SEO Professionals
Local SEO Pro helps businesses stay consistent where they need to be, from on-site optimization, link-building, and more. Sign up for our services today if you need voice search SEO services.