More and more people are leaning more towards voice searches versus queries that require typing. There can be many reasons for this. For instance, some value the convenience offered by voice searches, allowing them to run queries without stopping what they are doing.
The popularity of voice search will only grow as time goes by and the technology behind it improves, and if there is one thing that’s certain, it’s that businesses will have to adapt their websites to cater to these types of queries.
With that being said, here are the voice search optimization tips you can follow to maximize your website’s performance:
1. Set up your GMB profile
If you have not already set up your Google My Business (GMB) profile, do so right away. This is because most voice searches are made for local searches. For instance, people may voice search a nearby cafe for a cup of coffee, or voice searches the location of the nearest barbershop.
A GMB profile allows you to include your contact information which the search engine can pull information from to send to the user querying the voice search. Ensure all contact information is accurate on your GMB profile and your website so that your potential customers will not get lost and lose trust in you.
2. Improve your page speed
Page speed means how fast your webpage loads, and if your website loads in a couple of seconds, you are in the clear. This is important for your website’s SEO, but particularly for voice searches, it becomes even more critical. The faster it loads, the likelier it is going to appear on a voice search result. If you believe that your website could be faster, you can use various online tools to test your website’s load speed and even get recommendations on what can be done to speed it up.
3. Get listed in major directories
There are plenty of directories your website can be listed in, and your task is to try and get your website listed on them. Meanwhile, you should also keep your information up to date. That way, when people ask for your information, such as your contact information, they will be given up-to-date information no matter where they look for it.
Keep in mind that there are also special directors dedicated to specific industries, so do a little research to figure which ones you can use to get listed.
4. Implement long tail keywords
While written queries comprise a few words, voice searches are more full sentences. This is why when you create content on your website, you should be using long tail keywords and answering long questions. Note that you should answer them in a long format, however, as many voice search users expect an answer that is quick and concise.
All of the above tips are not the only tips you can apply to improve your website’s voice SEO, but they are all effective at doing so. If possible, implement more than one at a time. They will all work hand-in-hand to improve your website’s rank for both written and voice searches.
That said, if you are having trouble optimizing your website for voice searches, be sure to reach out to digital agencies that are experts at voice search optimizations. They know what works and what does not, and will be able to offer different strategies to prepare your website for a voice-powered future.
Local SEO Pro offers on-site optimization, quality outreach link building, and more to help companies enjoy the best voice SEO solution possible. Sign up for our services today and enhance your website’s voice-search friendliness!