One of the most significant advancements that are making massive waves in the digital world is voice search. In a time when convenience is the top priority, voice search helps users navigate the digital landscape with ease.
Voice search is pretty straightforward — you hold up your phone, say a command or question, and get results right away. Though it started gaining popularity in 2014, voice search took center stage in 2019 as almost 50 percent of consumers worldwide are utilizing this feature.
With that being said, seeing as voice search will take over the world in the coming years, your business must take the right steps to ensure that your online platforms are voice search-friendly.
The Numbers in Voice Search
If you are unsure why your business needs to integrate voice search practices, it’s best to look at the numbers to give you a better idea of how voice search shapes the digital landscape.
- 58 percent of US consumers use voice search to look for business information;
- 32 percent of US consumers use voice search instead of typing their inquiries into a search engine tab;
- Over 17 million consumers use voice command to make purchases;
- Voice shopping is predicted to reach $40 billion in 2022;
- 55 percent of households use smart speakers for commands;
Top Voice Search Devices
1. Amazon Alexa
Amazon’s cloud-based voice service is Amazon Alexa and was first introduced with Amazon’s Echo and Echo Dot smart speakers in 2014. Since this launch, Alexa has been integrated into many Amazon and third-party devices.
2. Google Assistant
Google Assistant is Google’s virtual assistant that connects to a plethora of smart devices meant to help users interact with the most mundane tasks. Google Assistant can help you create notes, to-dos, reminders, household functions, and Google search.
3. Apple Siri
Apple Siri has been around for over a decade and was originally a stand-alone app for iOS platforms in 2010, making it one of the most popular types of voice search app, assistance, and software.
4. Samsung Bixby
Samsungs response to the former voice assistants is called Bixby. Bixby is available for Samsung users and could be accessed through smartphones, tablets, and watches.
SEO Strategies for Voice Search
1. Voice Search Queries are Longer
Traditional searches and SEO practices focus on short, specific keywords or phrases. However, voice search queries tend to be longer and in question form. For this reason, tailor your content that would answer the who’s, where’s, what’s users might be asking so search engines can find you easily.
2. Users Want Fast Results
Remember to optimize your content so you can provide quick results for consumers. This means you must include all relevant information in your content; otherwise, they’ll look for another competitor that will give them the answers they need immediately.
3. Utilize Local Search Methods
Most people use voice search to find businesses around the area. With that being said, most consumers would add a “near me” to the end of their searches. Because of this, it’s best to include “near me” in your content, internal links, anchor texts, and meta descriptions.
The Bottom Line: Voice Search is Taking the World by Storm
The digital world is a fast-paced environment, and with all the advancements, you must stay on track. With that being said, the biggest move your business can make is to integrate voice search techniques into your SEO efforts.
How Can Local SEO Pro Help You?
If you want to incorporate voice search practices into your business, Local SEO Pro is here to help.
Our company helps clients keep their business information and data up-to-date and consistent on all platforms that count. We also offer on-site optimization, outreach link building, and content strategies, providing companies with fantastic voice-focused SEO solutions.
Sign up for our services today!