Voice searches have been on the rise in recent years. This isn’t really surprising considering the technology that supports voice searches has also improved. Considering how important voice search is becoming, it’s in your best interest to make sure that your online platforms are geared towards voice searches. To help you out, we thought it would be useful to put together a couple of tips that will allow you to take advantage of this new technology. If this is something that you want to learn more about, here are four notable voice search SEO tips!
Ensure Your Brand Name is Readable
While it might not be something that you’ve considered, the rise of voice search means you’ll have to think about the readability of your brand name. It’s important that your audience understands your brand name. If your audience can’t pronounce it or doesn’t understand it, they won’t be able to remember it, and they won’t visit your website. To test whether your audience will understand your website name, conduct a radio test. Radio tests focus on different aspects of your business’s name to see if they can be misconstrued by your audience.
Prioritize Semantic Searches
Semantic search is a strategy for prioritizing your optimization of a site to appear in search results to match the user’s intent. You better understand your audience’s search intent to improve your visibility in search results. By taking intent into consideration, you will understand your audience so you can properly optimize your site for each keyword and remain visible in voice search.
Add an FAQ Page
FAQs are a great way to create answers to the most common questions about your products, industries, and company. Sharing your knowledge can help your audience learn more about you, which helps them get to know you better. Create an FAQ page, and your business may be featured in snippets. You can also create content that directly addresses the common questions you receive. This is beneficial to increasing the amount of valuable leads your business attracts.
Create Content That’s Accessible
Aside from adding an FAQ page, you’ll also want to ensure that your content provides value to your audience. When creating content, it’s tempting to use terms and jargon native to your field. However, your average reader may not know what those terms mean. This is why you’ll want to do all you can to use accessible language. If you want to optimize effectively for voice search, write in a language that your audience uses. By doing this, your content is more likely to show up in voice searches as you have utilized conversational language.
We hope this article proves to be useful when it comes to maximizing your online platforms for voice searches. As you can see, there are a slew of different ways to optimize your site for voice searches. Be sure to apply these tips so that you can make the most out of voice searches.
If you’re looking to take full advantage of this technology, then you’ve come to the right place. Local SEO Pro provides voice search optimization services that will help you get the most out of voice searches using a slew of different strategies that range from on-site optimization to content with voice-focused solutions. Sign up with us today to take full advantage of our services!