In the first half of this two-part article, we have covered what voice search SEO please and how it is different from searching with text. From it, we have established that voice search is here to stay.
The good news is there are proven voice search SEO strategies that you can do to make sure you are optimized for voice. Here are some of those strategies:
Optimize Content for Local Search
When people are looking for businesses by voice, they are looking for the business they are most likely going to visit. Searching for “Indian restaurant in West LA” and “Indian restaurant” is a totally different search. In the first example, the searcher is looking for the closest Indian restaurant. In the second, he is just searching for Indian restaurants in general. Therefore, optimizing for local search is not just about optimizing your local listing. You also should optimize your content for local search.
Keep Your Content Sweet, Short, and Conversational
People speak much more casually than when they search for information with keyboards. This also means that your content should be much more casual. Make sure your content is not too long, nor too complicated. Keep it conversational, much like your content when you speak to your customers on the phone.
Make Use of Structured Data
Structured data is a set of HTML elements specific to search engines. For example, if you want to make it easier for search engines to know that your business is a restaurant, you can use structured data that search engines will understand. That way, you will have a better chance of being displayed in the local search results.
The advantage of structured data is you can also make changes to your website on a go-forward basis as you learn more things to do to optimize your website for voice search SEO.
Make Sure You Have a Google My Business Listing
Google My Business is a free service by Google that helps you manage your online business presence. It makes it easier for people to find your business on Google and other search engines. It also allows customers to read your reviews and make reservations.
In addition to that, it allows you to input structured data for your business.
Ensure Your Website Is Mobile-Friendly
People use voice search on their mobile devices. Therefore, to be prepared, you should make sure your website is mobile-friendly. Not only should you optimize your website for mobile, but you also should make sure your website loads quickly.
Answer FAQs Through Your Content
An FAQ page is a page you create to answer your customers’ most frequently asked questions. You can use the FAQ page to answer questions related to your products, your services, and everything else your website visitors want to know. You can use voice search to help you find the questions your customers ask the most. You can then use those questions to create your FAQ page.
Google is moving towards a more conversational search experience. Voice search SEO is here to stay. As such, it is important for you to adjust your SEO strategies to accommodate voice search SEO. To learn more about voice search SEO, visit the voice search SEO blog to see the most up-to-date information on how you can optimize your website for voice search.
Local SEO Pro is a platform that can help you with voice search optimization so you won’t miss out on potential customers. Sign up today and see the difference we can make for your business!