Are you missing out on opportunities for traffic because internet users are not searching as you think they would? It’s likely that the reason for this is that you still haven’t optimized your website for voice search.
In this two-part post, we are going to share some proven voice search SEO strategies that can help you get more organic traffic when people use Siri, Alexa, Google Assistant, or others. But first, here is some information on voice search you need to know:
What Is Voice Search?
Voice search is what you do when you search using your voice. It’s not the same as mobile search or even text search because when you search using your voice, you are not typing it in, you are speaking it out. In fact, it’s not a typed search at all. It’s a different kind of search altogether.
Differences Between Queries Using Voice Search And Ones Using Text
Voice Search Queries Are Longer
When you use voice search, you are more likely to be specific about what you are looking for. While text searches are more general.
This is because you generally have more time to make your voice search query when using your voice. As a result, you are more likely to use long-tail keywords to find the specific information you want. According to one study, voice searches contain 6 to 10 words, which is about twice as many keywords as text searches.
Voice Search Uses Natural Language
When you use voice search, you are more likely to speak naturally. There’s no need to be as picky with your words. You just speak aloud what you want, and then the device performs a search based on your voice.
For instance, if you want to find a pizza restaurant, you might say, “Pizza restaurants near me that have gluten-free options.” If you are typing this, you would be more likely to simply search for “Gluten-free pizza restaurants near me.”
This is why 90% of text queries translate to voice queries differently. According to one study, only 10% of voice searches match up with their text counterparts.
Voice Search Is Often Focused on Local Results
In May 2017, Google announced that it was putting a local component into its search algorithm. This means that when you use voice search, you have a much better chance of getting local results than you would if you were typing it in the search bar.
For instance, if you are looking for pizza restaurants near me that have gluten-free options, you are more likely to come up with local results than if you were typing the same thing in.
What Voice Search Has to Do With SEO
If you are a local business and want to attract voice search traffic, you want to optimize your website to get the most visibility in voice search. The only way you can do this is to optimize your site for voice search.
Conclusion
In this post, we talked about a few things that you should know about voice search SEO in order to market your business, including how it differs from traditional text searches. In the next installment, we’re sharing the strategies you can use to gain more traffic and continue to thrive online as a business.
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