Over the years, digital advancements have been booming and popping out everywhere, forcing businesses and industries to keep up and make sure that they’re not falling behind the competition. And because of the pandemic, more companies have shifted to online platforms to keep operations running. Thus, ranking on search engine results can be more difficult because of the many businesses online.
Thankfully, there’s something you can do that will help improve your search engine rankings. It’s something you should definitely consider incorporating in this year’s SEO strategy, and that is voice search. Voice search has been around for years, and it’s continually evolving. Nowadays, we all turn to Siri, Alexa, and Google to answer quick questions and find places to eat.
Since more people embrace voice search, as a business owner, you must utilize this tool to advance in the digital world. So, if you’re starting to create a new SEO strategy for this year, it’s time to consider adding voice search to your plan. Here’s what you need to know!
What is Voice Search?
Voice search is a convenient tool that allows users to use voice command functions to search for information on the internet. This happens via the audio technology built into your device and uses speech recognition patterns to understand what you’re saying with precision. Voice search is gaining popularity because you can easily get answers and search for items without needing to pick up your phone and type a question.
Now that you’re interested in incorporating voice search in your SEO strategy, here are a few things you need to consider when implementing this tool into your website.
1. Ensure that your website is optimized and loads quickly
Your website must load quickly for typical SEO standards, and it’s more important when you incorporate and optimize your site for voice search. You should remember that most people who utilize voice search are on their phones and on the go. For this reason, it’s crucial to improve your website’s speed.
To do this, optimize your website images, compress as many files as possible, upgrade your hosting plan, eliminate excess codes, and ensure that your site is responsive and mobile-friendly.
2. Write content like how you speak
Traditional SEO focuses on keywords that people often type when asking questions and looking for specific information. Meanwhile, voice SEO uses phrases and keywords the way people speak them.
Because of this, you must use long-tail keywords that reflect the natural speech patterns of a person in a more conversational and question-based manner.
3. Target featured snippets
Although SEO focuses on increasing your rankings on search engine results, the focus now with SEO efforts is to make sure your brand lands on position zero. Position zero or answer boxes, also known as featured snippets, are located at the very top of a search engine page. Here, you’ll find a featured website that provides easy-to-read and credible answers to people’s searches.
What makes featured snippets important for your SEO strategy is that digital assistants read them out loud when presenting your question’s answers. For this reason, ensure that your content is optimized for a featured snippet and voice search.
To do this effectively, it’s best to sign up for voice SEO services so that you can optimize your website properly and guarantee that your efforts run smoothly through SEO practices.
4. Maximize local searches
One of the best voice search and SEO strategies you can do to improve your brand’s online visibility is by concentration on local search, especially if you have a physical store. This is because over 22% of voice searches are people looking for location-based answers such as, “Where is the nearest coffee shop?”
When you invest in creating local content, you get a higher chance of being found online and producing great results. To target location-based queries, use keywords like “near me,” “close to me,” or any similar variation.
Accommodating voice search functions in your SEO strategy can do wonders for your business. Using voice search functions is an incredibly convenient way to find answers to queries and look for brick-and-mortar stores and services without needing to type. With that being said, you must sign up for voice SEO services so you can start reaping the benefits of this powerful digital advancement.
Improving your brand’s online visibility and ranking is made easy with Local SEO Pro. When you sign up for our services, we can help keep your business information up-to-date, consistent, and optimized. We offer effective weekly strategies to help grow your brand, using only the best voice SEO solution. Sign up for our services today!