The continuous growth of the eCommerce industry is proof of how much consumers prefer to shop online. It’s safe to assume that online shopping is indeed here to stay. Trends like voice search have only cemented that.
In the first half of this two-part article, Local SEO Pro shared what voice search is, how it works, and its importance for the eCommerce industry. Now, we’re going to focus on how you can optimize your eCommerce business for voice search to make the most of it:
How to Optimize Your eCommerce Store for Voice Search
Realign Your Business with SEO Strategies
The first thing you should do to optimize your site for voice search is to realign your business with SEO strategies. SEO strategies have evolved over time, and as a result, SEO has become more complex than before. But the good thing is that the more complex it becomes, the more opportunities you get to grow your site’s traffic.
You should also keep in mind that voice search is still in its infancy. It’s constantly changing and evolving, and it’s more custom than ever before. So, it would help if you approached it with the same level of adaptation.
Make Use of the Right Keywords for Voice Search
Using the right keywords for voice search is crucial. It’s more important than ever because voice search is becoming more and more dependent on natural speech patterns. When you build your SEO strategy, you have to make sure that you cater to how people talk.
You can’t simply revert to the old strategies that worked before because the algorithms have changed. You have to make the most of keywords that have conversational value. If you can do that, you’ll be able to convert your visitors into leads and sales.
Optimize Your Pages for Voice Search
The new voice search algorithms are all about user intent. When you optimize your pages for voice search, you have to anticipate your audience’s needs to rank better. You can do that by using location, the weather, and other things that matter to your visitors.
You can get that information from the keywords you’re using. You should also make sure that your pages load quickly and that they’re using the right keywords to rank well.
Make Sure Your eCommerce Website Is Responsive
Another great way to optimize your eCommerce site for voice search is to make it responsive. Your site has to be mobile-friendly and easy to navigate by using the appropriate UX design. You have to make sure that your content is easily scannable so that voice search users can focus on the results that your site can provide.
You also have to make sure that your site is fluid and adjust to different screen sizes. That’s because voice search users are no longer bound by a device or a screen size. They can use your website wherever they want.
Have an FAQ Page
Another easy way to optimize your eCommerce site for voice search is by having a Frequently Asked Questions (FAQ) page. FAQs are great because they allow you to focus on the right keywords. You can also anticipate your visitors’ questions and provide them with the most relevant answers to their concerns.
You should also make sure that your FAQs are written in a voice that you want to convey. If possible, even create a voice for your FAQs.
Optimizing your eCommerce website for voice search SEO is not as hard as you think. With the right strategies, you can ensure that your site is ready to go when it comes to voice search.
In the end, you have to remember that voice search is just another evolution of SEO. It’s an extension of how we’ve been doing SEO for the past years. You can make the most of it by adapting to the most recent voice search SEO strategies.
Local SEO Pro can help ensure that you make the most of the voice search trend and help keep you ahead of the competition. Sign up today and experience the benefits of voice search SEO firsthand!