Although not many webmasters are concerned about voice search at this time, it is a growing trend for users. They often consider it easier to use a voice search than to type in any queries.

Between 2012 and 2016, Google search’s voice recognition increased by about 15%. What this means is that it now can recognize voice input more than 90% accurately.

Google is not the only one either. Platforms like Baidu,  Amazon, and Hound are also vastly working on their efficiency. Even Cortana, Microsoft’s answer to voice-based searching, ranks among the highest with 93% of users.

Search engine optimization (SEO) for a website affects how high the website ranks for keywords in search engines such as Google. Here, your reliable SEO marketing experts at Local SEO Pro shares what you need to know concerning the effects of voice search on SEO:

Voice Search Expands the Need for Mobile Friendliness

Most of the time, people prefer searching on their phones when they need to find something fast. Research shows that 50% of people have begun using their mobile phones when they are on the go. This means that having a mobile-friendly site is a necessary investment for expanding your voice-search market share.

What Drive Traffic Are Phrases, Not Words

For searches via voice, people use certain phrases to describe what they are looking for. It is important to understand how people describe what they are looking for when doing voice searches.

For example, when searching for the term “online marketing,” they may not just search for the exact phrase. Instead, they may ask something like “marketing” or “how to do marketing.”

This means that search engines need to understand how people search. This is why Google has come up with alternative keyword phrases as part of their AdWords.

Speed Is Still Crucial

People are still sensitive and impatient when it comes to voice searches. According to research, there is a 0.3-second delay in response when a person is conducting a voice search.

If a voice search engine is not able to deliver the results in time, it will lose to the ones that do.

This Calls for a More Conversational Content

One of the main findings is that people want to be engaged in a conversation when they perform voice searches.

People want to be engaged in a conversation when they perform voice searches. They want to feel that they are communicating with an information source.

This is why the content should be conversational and not just a set of data to be explored, which is the way it is now.

There Needs to Be More Focus on Location

Location continues to become more important when it comes to voice searches. The reason is that people want to be sure about the accuracy of the term they are looking for.

Voice search engines should provide suggestions for queries according to a person’s location. This is the way these engines can provide a more accurate result.


It is no longer just about optimizing for keywords and putting them in the right order. Search engines are getting more innovative and are working to make their search results as accurate as possible.

Remember that as more and more people use voice search, more and more webmasters will want to take advantage of the search space. If you want to stay ahead of your competitors, you need to be the one to take advantage of the latest voice search trends.

Local SEO Pro can provide you with voice search optimization services to ensure that your business website is future-proof. Sign up today and enjoy the benefits of a voice-focused SEO solution!