Technology is very dynamic and new techniques are introduced day by day. Aside from algorithms updating regularly, a rising trend in digital marketing, especially for mobile devices, is voice search.
If you want your business website to perform well, you should ensure that you put voice search into consideration for your website design. Learn more about voice search when you keep reading today.
What Is Voice Search?
The popularity of voice search has slowly been climbing, and now it is considered by many people as a useful tool to find information on the Internet.
Voice search can be done by a computer or mobile device user. Even though the results of voice search are not yet as accurate as text search engine results, voice search is still a great way to search for information on the Internet.
If you want to improve the performance of your website, you might want to consider incorporating voice search into your website.
Why Is Voice Search Revolutionary in SEO?
If you are new to SEO, you should take note of the fact that most people do search for information on their mobile devices rather than on a desktop computer. Because of this, the use of voice search has become a hot topic.
Google search with voice has a well-established history. This means that Google is constantly improving the algorithm of its search engine. You can use this to your advantage by planning your website’s design to take advantage of voice search in the future.
Ultimately, voice search can help you get more clicks onto your website, market your products and services, and increase customer loyalty.
What Should You Do to Make Your Website optimized for Local Search?
If you want to use voice search to your advantage, you should do the following:
1. Consider Location-Based Queries
Currently, voice search queries are significantly location-based. This means that if you want to get more clicks from a specific location and hit local SEO goals, you need to make sure that you create your content in a way that is most relevant to that location.
You should make sure to include the following in your website design:
- Geo-specific content
- Geo-target links
- Search engine results pages (SERPs) customized to specific locations
2. Make Your Design Mobile-Friendly
If you want to improve the usability of your website, you should optimize your website for voice search and make your design mobile-friendly.
Aside from making your website mobile-friendly, you should also create a site map that you can use to help people use voice search to get to other pages of your website.
3. Target Long-Tail Keywords
A long-tail keyword refers to a keyword search with a lengthy phrase, usually more than five words. Despite the fact that long-tail keywords have few searches per month, they are the most popular search terms used by voice search on the Internet.
You should use long-tail keywords on your website to optimize your content and make it easier for users to get to your website.
Voice search is a great way to improve your website design. Most people use mobile devices to search for information on the Internet, and voice search is one of the ways they use to accomplish this task. If you want to improve your business website, you should make sure that you incorporate voice search into your website design to improve your SEO.
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