We all know how frustrating it is to try to type out a search query on our mobile devices, only to end up with a bunch of typos and wrong results. But what if there was a better way?

Enter voice search.

Voice search is a feature that allows you to use your voice to search the internet, instead of having to type out your queries. This can be a huge time-saver, especially when you’re on the go. This technology is becoming increasingly popular, with studies showing that over 50% of searches will be done via voice by 2023. Voice search trends are being driven by the increasing availability of smart speakers and the continued improvement in voice recognition technology. 

In this guide, we take a deep dive into voice search and its inner workings to understand how businesses and marketers can take advantage of it and use it to achieve their goals.

How Voice Search Works

Voice search is a growing trend as more and more people use virtual assistants like Siri, Alexa, and Cortana. But how does voice search work?

Voice search is a technology that allows users to search the internet using natural language voice commands. It is a type of artificial intelligence that can interpret human speech and convert it into text that can be read by a computer. The way it works is by means of a combination of speech recognition and natural language processing to interpret human speech and convert it into text.

The first step is to convert the speech into text. This is done by using a speech recognition algorithm that is trained on a large amount of data. The algorithm looks at the acoustic properties of the speech and compares it to a database of known speech patterns.

Once the speech has been converted into text, the next step is to interpret the meaning of the text. This is done using natural language processing. The text is analyzed to identify the key concepts, and then a search is performed using these concepts.

The results of the search are then returned to the user.

Voice search is a convenient way to search the internet. It is faster than typing out a search query and can be done from anywhere. Voice search is also becoming more accurate as technology improves.

How Can Businesses Utilize Voice Search?

Voice search is growing more popular every day, with people using it to find information on everything from the latest news to the best restaurants. And businesses are starting to take notice, with many wondering how they can utilize this new technology to their advantage.

There are a number of ways businesses can utilize voice search, such as:

  1. Use voice search to your advantage in local SEO
  2. Optimize your website for featured snippets
  3. Use voice search to create a better customer experience
  4. Make sure your website is mobile-friendly
  5. Take advantage of voice search ads


Voice search is still in its early stages, but businesses should start to consider how they can utilize this technology to stay ahead of the competition. There are many potential benefits of voice search for businesses, such as increased customer engagement, higher conversion rates, and improved customer satisfaction. By understanding how voice search works and taking advantage of its features, businesses can improve their visibility and reach a wider audience.

If you think your company is ready to embrace voice search and invest in voice SEO, then you’ll need a partner that can help you implement it. Local SEO Pro is here to drive value and success to your business by utilizing voice search. Through optimized business listings and effective voice SEO practices, you can expect more website traffic and better conversions for your business. Sign up today and take advantage of voice search trends with the help of Local SEO Pro!