Search engine optimization has been a booming trend for years, where technology surrounding it continuously evolves. The biggest search engine companies constantly update and innovate, ensuring that users get access to only the best results. Google certainly stays on top of the game, and the company is known for a series of updates that have changed the scene of SEO forever.
Today, it can now accommodate new technologies, including voice search innovation. Voice search now runs rampant from all over the world, especially after the AI assistants like Alexa from Amazon and Siri from Apple have entered the landscape. People now use these assistants not only to search for new music to play but to inquire about their needs and concerns.
Voice search has now become the dominant and most convenient way to explore search engines, and it’s poised to be the standard of the future. To ensure that your business stays ahead of the competition, here is a quick guide on voice search and SEO:
How does voice search affect SEO?
As previously mentioned, voice search has now become the top method of internet search. Due to this, various businesses have made it a priority to optimize their websites for voice search. By doing so, you allow internet traffic to flow into your sites, even with already existing keywords. You also have the option to establish new keywords, particularly those that will help users find your business better.
Voice searches have now become more and more common, especially during these unprecedented times. With so many people spending their time at home, Siri, Alexa, and Google Assistant have been working overtime to ensure that every inquiry can be accommodated.
With a properly optimized website for voice search, you’ll enjoy more search traffic, which will then prompt users to gain interest in your brand, and eventually purchase your products and services.
How can you properly use voice search?
Step 1: Identify the purpose of the search
To properly use voice search, you must first identify what your audiences are searching for. You need to look at statistical data, particularly when it comes to the exact keywords they’re searching for.
Step 2: Adopt keyword phrases in question form
Bear in mind that when people use voice search, they make use of full sentences. Unlike traditional SEO, voice search optimization requires the use of full-sentence questions, using who, where, what, how, when, and why.
Step 3: Ensure that your website is user and mobile-friendly
In a highly digital world, most of your prospects will likely be mobile users. To properly optimize for voice search, you also need to invest in responsive website design. Users want superb service, which includes a fast loading time.
The Bottom Line
In a world where people demand quick results and convenience, it’s only logical that voice search will now continue as SEO’s future. It’s best to approach the change with proper tools, knowledge, and enough level of preparation, as it may eventually render traditional searches obsolete. By ensuring that your business knows how to use voice search now, however, you set yourself up for success and survival.
If you wish to remain ahead of the competition with SEO’s best practices, Local SEO Pro is the place for you. We help clients with onsite optimization, quality link building, and of course, voice-focused SEO solutions. The future is now, and it’s best to streamline your processes to ensure success. Use our innovative platform—sign up with us today.