The phrases “Ok Google,” “Alexa,” and “Hey Siri” has become more and more common nowadays. With technology to support voice searches, more people are using it to quickly complete tasks and do online searches without moving a finger. For businesses, this simply means that their websites no longer have to only cater to typed-in queries. Now, SEO has also to be adapted for voices.
Are you wondering how exactly voice searches have affected SEO so that you can develop the right SEO for your website? If so, we’re going to share with you precisely what you can do to transform your SEO for voice searches:
1. Write In a Natural Voice
People don’t usually type the way they talk. They use a conversational tone (obviously) when they speak, which can be quite different from typing the same thing out. For example, not many people will speak using technical words, and they will usually ask a question in one sentence. Your SEO needs to cater to this, ensuring that your content is relevant to this spoken, one-line query by writing your content in conversational tones. Remember, simplicity is key, so keep your content simple!
2. Consider the Context of the Search
While keywords play a major role in SEO, context also comes into play with voice SEO. This is referred to as semantic search, including context, the relationship of the words used, and the intent behind the search. Knowing how and why your audience asks specific questions allow you to write more relevant content. This means more people end up on your content because it relates to their spoken query better, and Google will rank your content better as a result.
3. Answer the Commonly-Asked Questions
There will be a few questions that barely anyone will ask, but there will also be questions that many people will ask about your products and services. A good topic to pick for your content for voice SEO is these commonly-asked questions, as they will also be the ones frequently asked through voice. As such, take the time to listen to what kind of questions you get often, and then answer them on your website through various content like written or even video.
4. Remember to Include Locations for Local SEO
Locations and local SEO already go hand-in-hand as people who search for local businesses will generally want to know the business’ location. However, this is even more important when it comes to voice SEO. People will always ask for location when looking for local businesses. Having locations included simply allows you to have a higher chance of appearing as a result, and it also gives you the best chances of getting new business.
While the SEO landscape is ever-changing, adapting to voice SEO is a must if you want to maximize your online presence. Traditional SEO will still have a big part to play in your overall SEO strategy, but voice SEO requires some attention. Spend the time to implement the tips we’ve shared with you, and if you cannot, feel free to reach out to voice SEO experts to assist you. They have the know-how you need to transform your website into a voice-friendly one, ensuring that those who type and voice their queries can find your business quickly and easily.
Local SEO Pro is a platform offering voice-focused SEO solutions paired with on-site optimization, outreach link building, and more to help companies stay on top of their SEO-related needs. If you are looking for the best SEO company in the US to help you get ready for voice searches, check out our solutions!