It’s no secret that technological trends shift all the time. During the Covid-19 outbreak, several firms reacted by shifting their technological emphasis. Touchless technology, such as voice-activated assistants that help decrease or remove touchpoints, has grown in popularity since the outbreak of the pandemic.
This article will discuss the dominance of voice search and the trends to watch in 2022.
What is Voice Search?
Voice search allows users to conduct an internet search by asking a query verbally on a smartphone, smart device, or computer. A search engine or a digital assistant responds to a question.
Voice Search Trends to Keep an Eye on in 2022
Did you know that approximately 3.25 billion individuals worldwide use voice-activated search assistants?
Over the recent decade, there has been a surge in interest in introducing personal assistants such as Google, Alexa, and other similar voice-activated assistants.
Voice interfaces are improving exponentially across all industries, including notable advances in healthcare and finance. To meet market demand, some firms are introducing their speech technology.
1. Voice Push Notifications
Voice notifications are helpful tools that allow users to engage more with their devices. Notifications are great for reminders, promotions, and information. For businesses, push notifications can help businesses engage consumers by promoting sales or information on certain products.
2. Voice Search for Local Search Will Thrive
People are more likely to use voice applications on their devices as they become more familiar with them. Today, we see increased usage of voice search for local searches. If your industry involves “local proximity,” you should target voice search for local searches.
Users are more likely to use their voice assistant when traveling to another city or even finding a restaurant near them.
3. Voice Search Will Improve Privacy
With the advancement of voice search, we will see an increase in the development of secure, private protocols to help protect private data. Since voice search has the potential to be a significant cause for the collection of user data, businesses need to be more aware and diligent about how their data is handled.
4. Voice Control for Appliances Will Grow
Voice search and voice control are already gaining traction in the market. However, we will see increased usage in industries like home appliances.
We are already seeing manufacturers, like LG, release a new line of smart appliances with integrated voice-activated assistants. Voice search can be used in various appliances that contain a microphone, such as microwaves, televisions, and even smaller appliances like blenders.
5. SEO and voice search
As we strive towards ideal speech technology, marketers will need to develop their SEO approach to maximize voice search constantly. To go forward, businesses that want to generate the most inbound visitors must utilize Voice Search SEO.
As previously stated, Voice Search Technology is utilized for various tasks, including making phone calls, sending text messages, accessing apps, arranging appointments, building lists, and obtaining directions.
Voice search is a no-brainer for marketers to have on their radar because of its adaptability and ubiquity.
Companies who want to improve their SEO strategy and rank better in search results should optimize their brand for voice search.
Conclusion
Voice search is only in its infancy, so there’s ample opportunity in the future of voice search. We will see more and more businesses strive to optimize their websites and apps to better cater to the Voice Search trend.
As technology advances, we will see a shift in the way people interact with their devices. Voice search is a no-brainer for marketers to have on their radar because of its adaptability and ubiquity.
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