Our phones are listening to us. But sometimes, it’s not a bad thing.
Technology has advanced in such a way that we don’t even need to use our hands to access it. With hands-free features, we can multitask and get things done even when our hands are full.
Voice search, in particular, is a prime example of how technology can improve our lives. It’s especially helpful for the blind and other physically handicapped individuals as they would typically have a more difficult time using a device’s keyboard.
To provide a more inclusive user experience for your customers, optimizing your website for voice search is essential. Here are some ways you can optimize voice search.
Incorporate Questions in Your Content
When people use voice search, they often voice their query in the form of a question. So, it’s best to incorporate questions in your content.
Think about what common questions people ask about the type of content you produce. For example, if you run a finance company, your target audience might ask “how to improve your credit score” or “why do people stay in debt?” and other financial-related questions. You can then create content that can help answer these questions to bring more traffic to your site.
You should also look at the common questions you get from customers. When you see specific questions popping up more frequently than others, you can create a FAQs page for customers to access easily.
Use Mobile-Friendly Web Design
People who typically use Google voice search often do so from their phones. Since they will be viewing your website on their smartphones, it’s best to use mobile-friendly web design. Consider how your website layout will look on a smaller screen and make sure your website is easy to navigate and interact with using touch screen features.
Use Long-Tail Keywords
Voice search queries are typically longer and more specific than typed searches. To make your website stand out in voice search, use a mix of long-tail keywords and short phrases. It’s essential to have the right balance of these keywords as you still need to use shorter keywords for typed queries.
Present Content in a Conversational Tone
Since people are stating their queries aloud, they usually use a more conversational tone when using voice search. To come up in voice search results, it’s important to present your content using a conversational tone. Go for something less formal and more natural-sounding to achieve better results.
Keep Your Google My Business Listing Updates
Sometimes, people use Google voice search to find a specific kind of store near them while on the go. To provide your potential customers with accurate information in “near me” search results, you have to keep your Google My Business Listing updated.
Check that the location, contact information, and store hours are all correct. This way, customers can easily find your business while on the road.
Voice search isn’t just for multitasking purposes. It also provides a more inclusive search engine experience for those who typically have trouble using device keyboards. And thus, it is crucial that businesses optimize their websites for voice search by incorporating questions in the content, using mobile-friendly web design, using long-tail keywords, and keeping their Google My Business Listing updated. Voice search optimization aims not just to rank but to provide a better user experience to the customers.
For your voice search optimization needs, you can count on Local SEO Pro to help keep your business information up to date and consistent everywhere it counts. We provide businesses with the best voice-focused SEO solutions and offer on-site optimization, quality outreach link building, and a weekly content strategy. Sign up for a plan now!