Voice search is one of the hottest topics in SEO right now. And for a good reason: with the rise of smart speakers and virtual assistants, more people are utilizing their voices to search for information online. It is a convenient way to search for information hands-free.
If you want to make sure your website is being found by these voice searchers, you need to optimize for voice search. In this article, we’ll give you an overview of voice search optimization and some key tips to make the most of it.
1) Target Local Search
One of the best ways to optimize for voice search is to target local search. This is because many voice searches are done with the intention of finding local businesses or services, so include keywords of your area.
To optimize for local voice search, ensure your website is listed on local directories and that your business name, business address, and phone number are all up-to-date. You should also make sure you’re using local keywords on your website.
2) Make Content Conversational
When creating content for your website, make sure it’s written in a conversational tone. This is because voice search is often done in a conversational manner, and you want your content to match that.
To make your content more conversational, use contractions, short sentences, and natural language. You should also avoid using jargon or technical terms that people wouldn’t use in conversation.
3) Create an FAQ Page
An FAQ page can be quite a fantastic way to target stronger keywords and phrases with your content. On your FAQ page, you can answer common questions that people have about your business or industry.
To find questions to answer for your FAQ page, you can use different tools such as Google’s Keyword Planner. You can also look at questions people ask on social media or forums related to your industry.
4) Utilize Long-Tail Keywords
Speaking of keywords, try to use long-tail variations of them in your business content and blog. Long-tail keywords are keywords that are much more specific and usually longer than more common keywords.
While certain long-tail keywords may have low search volume, they are usually much easier to rank than more general keywords. They are also more likely to convert because they’re so specific. To find long-tail keywords, use the Google Keyword Planner.
5) Aim to Get Featured Snippets
Google’s featured snippets are the boxes that appear at the top of the search results featuring a summary of an answer to the searcher’s query, along with a link to the page where that answer is found.
To increase your business’s chances of appearing in featured snippets, make sure to target questions that can be answered with a yes or no, or that have a number in the answer. Your answer should also be concise and to the point.
In conclusion, voice search optimization is an important aspect of SEO that is often overlooked. However, with the increasing popularity of voice search, optimizing for voice search is becoming more important. Follow the tips above for the best possible results.
Looking for voice search optimization services? Local SEO Pro helps clients keep business information and data up to date and consistent everywhere it counts. Get in touch with us now!