Voice recognition technology offers convenience to shoppers by letting them enjoy a fast and hassle-free shopping experience. Instead of typing and scrolling endlessly to look for their preferred products or services, they can just use their voice to buy items they need.
For instance, many families prefer using their voice assistants to purchase groceries and other necessities. And as more customers use voice-assisted systems and online means to shop, incorporating voice search into your business lets you set yourself apart from your competitors and make your customers’ shopping experience as convenient as possible.
But before you use voice search, get to know about it by learning about the four common myths. That way, you can make market-relevant decisions as you invest in this new venture!
Myth #1: Small businesses like mine don’t need to optimize for voice search
Regardless of whether you are running a startup or a large corporation, you should optimize for voice search to stay ahead of the game, especially if you are offering goods and services. Therefore, provide answers about your prices, business offerings, and reservations.
If you are a local business and want to optimize for local search, get started by creating a Google My Business Listing, then link it to your website and other specific landing pages. Try adding your business name and location in your headings and subheadings to gain your visitors’ attention right away.
Additionally, don’t forget to use location-specific keywords and semantic text for geo-tags and alt-tags. In addition, use structured data to your local business information and add hyperlinks and HTML tags in your semi-structured data. If you are unfamiliar with accomplishing this, consider seeking SEO marketing services from a professional SEO company like ours.
Myth #2: Using voice search means I no longer need to focus on creating visual displays
Voice search is a powerful feature that can help ease your customers’ shopping journey. However, using this technology doesn’t necessarily mean that it will replace visual displays. In fact, it cannot solve all of your users’ search needs because it has limits, especially with user experience.
Voice search is optimal for simple tasks, but you may encounter problems when dealing with complex ones. Because of this, consider adding visual searches to your website to help solve your shoppers’ problems.
Myth #3: Mobile voice search has declined due to smart speaker usage’s popularity
Smart speakers are becoming a must-have in many households. While they steadily rise in popularity, they still have quite a long way to go compared to mobile phones. More people own a mobile device compared to a smart speaker. In fact, smartphones are considered the most popular device used for searching for local businesses compared to smart speakers.
Conclusion
Giving your customers a way to shop using their voice through voice search lets you raise awareness about your brand and personalize your customer journey. Remember that people are changing the way they use online searches, so adapt to the new trends.
If you’re planning to implement voice search into your digital marketing efforts, remember all the previously mentioned debunked myths and its truths. That way, you can maximize its benefits and produce satisfying results that can help propel your business forward.
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