With the emergence of Google Home, Amazon Echo, and other voice search technologies, SEOs are being tasked with implementing strategies to help their sites rank. Those who succeed will be putting themselves in a position to gain a competitive advantage over their competition. And that’s where we can help you out. Check out these voice SEO strategies:
Create Content That will Appear on Featured Snippets
Featured snippets are a perennial favorite of Google. In 2014, Google introduced featured snippets as a way to help users more quickly find what they are looking for.
Create content that is crafted to answer user questions and solve their problems. Then optimize that content for mobile-friendly featured snippets and have a pleasant user experience.
Think about the users who will be typing in questions about your content. If you can create a resource with all of the answers to the questions, then you may just be able to get a featured snippet.
Optimize Business Listings
With the next generation of voice search, people will likely be speaking to their devices in the same way they search today.
It’s important that your business is accessible as a part of the voice search movement.
This includes optimizing your business listing on Google Maps. Be sure that your business is listed under the proper categories and has the right information on the page. All of this is a part of the Google-owned platform that can help your business rank.
Ensure Your Website is Mobile-Friendly
As Google moves more and more toward a mobile-first index, it’s important to ensure that your website is mobile-friendly.
Your website should have little to no lag time and should be easy to navigate. Optimize your site for voice search by ensuring that your site is as easy as possible to understand by a voice search program.
Use Long-Tail Keywords
One of the most time-tested strategies of SEO involves the use of long-tail keywords. Longer phrases like “what are the best small business phone plans” have a lot of search volume than keywords like “small business phone plans.”
With voice search, it’s likely that longer, higher-level keywords will be used than traditional keyword phrases.
SEOs should be optimizing for longer keyword phrases to ensure that their content is found in voice search results.
Focus on Structured Data and Schema Markup
With the implementation of Google My Business and similar platforms, there are now more ways for businesses to get structured data in their search engine results.
In addition to having an optimized Google My Business page, you can make your business search-friendly by using structured data that can help your business appear in search results.
Using structured data to describe your business and your business’s location on your website can help you to rank higher in voice search.
Make Your Website Voice Search Ready
No matter your niche or industry, the rise of voice search can significantly impact your business.
By creating and implementing the strategies listed above, you can ensure that your business will have a voice in the new voice search paradigm.
Get the best SEO services to ensure your website is optimized for voice search. Local SEO Pro can help you with our voice-focused SEO solution. Get started now.