As a business owner, you know that SEO is important for driving traffic to your website and helping your business to be found online. But what about local SEO?
Local SEO is just as important as regular SEO but focuses on optimizing your website and online presence for local search. This is especially important if you have a brick-and-mortar store that you want customers to be able to find.
If you want to know how to strategize on this scale, here are eight easy steps that can help businesses boost their local SEO.
1. Produce Local Content
One of the best ways to improve your local SEO is to produce local content. This could include blog posts specific to your city or region, as well as infographics, images, and videos featuring local landmarks or businesses. By producing this type of content, you’ll not only be providing valuable information to your target audience, but you’ll also be able to include relevant keywords, which can help improve your website’s ranking in SERPs.
2. Optimize Your Website for Mobile Use
More and more people are using their mobile devices to access the internet, so it’s important to make sure that your website is optimized for mobile use. This means having a responsive design that looks good on all screen sizes and ensuring that your website loads quickly on mobile devices.
3. Set up a Google My Business Account
One of the easiest ways to improve your local SEO is to set up a Google My Business account. This is a free service offered by Google that allows you to manage your business’s information, such as your address, phone number, and hours of operation, in one place. By setting up a Google My Business account and keeping your information up-to-date, you can help improve your website’s ranking in SERPs.
4. Place Your Location in Key Parts of Your Website
Make sure that your website includes your business’s location in key places. This could be in the header, footer, or even in the body of your website. This will help Google to understand your business’s location and to show your website in relevant local searches.
5. Ensure That You Use the Right Keywords
In order for your website to appear in SERPs, you need to use the right keywords. This means doing your research to find out which keywords are being searched for by your target audience and then incorporating those keywords into your website’s content.
6. Optimize for Google Voice Search
Google Voice Search is a feature that allows users to search the internet using their voice. This feature is available on all major browsers, including Google Chrome, Mozilla Firefox, Safari, and Microsoft Edge. To use Google Voice Search, simply click the microphone icon in the search bar and speak your query. Google will then search the internet and provide you with results.
If you’re a business owner, it’s essential to study and implement voice SEO. This means ensuring that your website’s content is relevant to the keywords that people are likely to use when searching for your business.
Local SEO is key if you want to generate more sales for your business, especially in the most accessible areas. You can apply multiple strategies to do this, and utilizing voice search is one of the most promising options.
If you want to learn more about local voice search optimization, check out Local SEO Pro. Our platform helps businesses form voice-focused SEO strategies to improve their bottom line. Sign up today to see Local SEO Pro’s unique features.