The importance of local SEO (Search Engine Optimization) services for startup companies is immense. Local search engine optimization is growing at a very fast pace. Additionally, the use of geolocation has grown significantly to target prospective customers searching for something locally related. This means that for any company to succeed, they have to have a presence in any country they are targeting for trade.
So, here are tips you can do for your local SEO:
Set Up Your Google Business Page
Google Business Page is essential for local SEO as this can give you the extra visibility you need on search engine results. Make sure your location matches your actual location and accomplish your profile as completely as possible, such as the contact information, opening hours, and a lot more.
Optimize your Metadata
The metadata of your webpage is crucial when optimizing with locations. Metadata is data about data itself; it’s a way to tell people and search engines what your page is about. Furthermore, this is the text that appears on search results, so you really need to optimize this well.
Make sure your metadata will make people click. Pay close attention to the title, description, and URL.
Create Location Pages
Location pages on your website must use relevant and descriptive keywords. Make sure to place the combination of city and province in the Meta title, H1 header, and URL.
List Your Business on Local Directories
You might have noticed that local directories rank on the first page of search results. That said, it only makes sense you create a business listing on these directories. Doing so will boost your local SEO and direct traffic to your site.
An effective way to increase the relevance of your site and local searches is through backlinks. You can obtain these links from local blogs and websites. Establish relationships with webmasters or bloggers so you can obtain a listing or a guest post.
Use Long-Tail Local Keywords
Long-tail keywords consist of three or more keywords, and these are often what users use to search online. Do thorough keyword research to obtain the right long-tail local keywords you can use to improve your local SEO strategy.
Be on Social Media
Being on social media as a startup is vital to your success. It is also helpful for local SEO. You can use social media to respond to local traffic and conversations you get from it. So, make sure you’re on the right social media platforms today.
Go Local and Start Getting Results
Many startups are now investing in local SEO services to bring their brands to the forefront of search engine results. If your startup is not doing well on Google, then this is one of the best ways to bring it back up again. Local SEO is different from regular SEO in that it focuses on your geographic region instead of just targeting keyword phrases or links coming into your website. With that, local SEO is a must. It’s part of the holy trinity of SEO alongside on-page and off-page optimization.
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