Another improvement in technology is changing the way we execute search engine optimization. In the past, people searched for things by typing keywords into a search box. But now, through voice search, people do so by speaking to their devices. But how does this change the way we do SEO? Can your current SEO strategy be considered voice search-friendly?
How does Voice Search work?
Voice search involves using any piece of technology with a voice-based user interface (UI) that allows a user to speak a query out loud and have a device to return the results. Often, the UI is managed by digital assistants that can perform voice searches. Apple users have Siri. Android and Google devices have the Google assistant. Meanwhile, Amazon has Alexa and Microsoft has Cortana.
As people utilize these digital assistants, the companies that own them have started changing how their search engines work. In the past, people only typed keywords to help them find what they are looking for. But because of digital assistants, people are using standard speech patterns, making it essential that these assistants adapt.
Technology is growing at a rapid rate, to the point where voice search results are near human-level understanding. As a result, voice search has changed the way we communicate with our devices because it is fast, convenient, and readily available.
How Does Voice Search Affect My SEO Strategy?
Optimizing your content for voice search goes hand-in-hand with those in the digital marketing space. As voice search changes the way users interact with the digital landscape, the language we use in SEO should be adjusted, and the strategies redefined.
The target audience now knows precisely what they’re looking for. Therefore, your content should answer what they are looking for directly. Since users utilize standard speech patterns, each query can be classified as informational, navigational, or transaction-based.
Voice search also affected the structure of user queries. People declare the query aloud, leaning towards complete sentences instead of simple keywords. Therefore, content should imitate the nuances of everyday language. These changes enable content creators to produce more genuine posts that are conversational and realistic.
How Do I Optimize My Content For Voice Search?
Utilize Natural Speech Patterns
It is essential to keep in mind that people use natural speech patterns and speak to their digital assistants more conversationally. As a content creator, utilizing that trend to your advantage can make your content more searchable. In terms of content, we can create a strategy that answers the queries clearly.
Ensure that you are also optimizing for localized searches. People are now more likely to add phrases “near me” or “in my area” into their searches, expecting results near their current location. Localization enables the users to find the closest products to where they are, so structuring data and microdata tagging is now also important in future content.
Concerning using natural speech patterns, users will rarely use jargon or slang for their queries. Using plain language and descriptors should help the consumers find your content right away. Keeping it simple should also lead your customers to your content rather than to your competitors. People generally gravitate towards things that they understand. Using simple language is essential.
Voice search will continue to rise in popularity in the next few years. We have to step up our SEO game by ensuring that users can find our content. Although adjusting to this is far from using only keywords to rank in searches, voice search can help us create better, more genuine, and more natural content.
Voice SEO is the leading search engine optimization company in the industry. We take care of your needs to boost digital performance, improve your SEO, and elevate the customer experience. Are you ready to change the way you create content? Sign up for our voice search optimization services today!