The Google algorithm uses more than 200 factors to determine how to rank websites. SEO experts have spent years figuring out the relative importance of these factors. The Google algorithm may also hide some factors that SEO marketers do not think about or think are less important than they are.

SEO is also not simple. You need to run experiments and research to find out the truth about Google’s ranking mechanism, and they have arrived at some conclusions. This post covers the key findings on the pillars that Google uses to rank web pages. This should make it easier for brands and business owners to understand how they can improve rankings and know what to expect when they get affordable SEO services:

What Influences Your Pages’ Ranks?


It has been known for many years that Google will crawl certain sites that link to your website. The more sites that link to your site (and the more trustworthy those sites are), the higher your site will appear in Google.

Internal Backlinks

These are links to other pages on your site. You can use internal links to help direct Google’s search engine crawlers and human users to other valuable content on your website.

Outbound backlinks

These are links that are external to your site but are referring to your site. When you have external websites linking to your site, this increases your reputation in Google’s eyes. Google uses backlinks to determine how “important” you are as a website.


These are conversations that are happening on other sites that are linking back to you. These are important because they are indicative of positive engagement taking place around your content.


The content you publish on your website is incredibly important. Google uses content to understand your website better, and your website’s content makes up the bulk of what Google’s search engine crawlers will index.

Content length matters, but this is not about how many pages are on your site. Instead, Google counts the number of words on your website. This means that you can have a well-optimized website with deep pages but still have a high value. Google only indexes words that are linked to, which means that if you do not include keywords in your content, you might as well be invisible.

What Are the Things You Have to Avoid?

Keyword stuffing

Keyword stuffing is the practice of stuffing content with keywords. Many people try to use “keyword density” to get keywords into their content. This is the incorrect way of looking at it. Instead, you need to write readable content. This means not trying to get keywords into your content.

Keyword density is the number of times a keyword shows up on a page compared to the total number of words. If you write content that is natural and readable, Google will probably not care about keyword density.

Instead, it would be best if you focused on making your content user-friendly. This means that you need to consider the readability of your content. It should be easy to scan the content and understand what you are trying to get across to the reader.


How you rank on Google is more important than ever. If you rank on the first page of Google searches, you will likely get a high traffic volume. The best way to rank on the first page is to come up with powerful content. The more in-depth your content is, the more important your website will become to Google. The other important factor is inbound links. This is how you spread out your content. The more sites that link back to you, the more likely you will rank well on Google. The best SEO companies can help you with your content creation and SEO efforts.

Local SEO Pro offers businesses effective yet affordable SEO services that are voice-focused. Sign up today and see the difference we can make in your rankings!