Nowadays, searching for information is simpler. The power of Search Engine Optimization has made looking up topics using keywords easier. But Voice SEO has taken this to another level, making search engines even better. Through voice search, people can see the results they need without opening an app or typing.
What Makes Voice Search Different
For those unfamiliar with the concept, voice search is different from text search in three different ways:
- The construction of a typed search is always short and straightforward (in keywords), while voice search is like talking to a human (in complete sentences).
- Voice search depends on the location of the speaker. They usually look for answers to questions based on a specific location. For example, “what is a good restaurant near me?”
- Voice search is mostly used in mobile searches.
Given these differences, not all searches should be optimized to one platform alone. If you want to maximize your online presence, you need to remember the power of browser searching.
Not Your One-Time Big-Time Strategy
Another point is how Google cannot always act like Alexa. It cannot display articles or content if you are using it on screen-free devices. Therefore, optimizing content for voice search is not needed all the time. It is an important part of the strategy but not to the point that everything will be about it.
Knowing what types of searches and results people get from the two can help you assess which needs optimization.
Voice Search Is Not Text Search Replacement
Keep in mind that voice search is an entirely different SEO practice than text search. When searching through voice, people can use different sets of keywords. They are mostly looking for specific answers or suggestions and, as mentioned, location-specific. Some examples are:
“What salon is open near me”
“Find a bakery near me”
To find out where to optimize and what kind of keywords to use, it is also best to consider scenarios that would lead them to the search. For example, you own a pizza shop nearby. Thinking that people driving would want to take home pizza could be a possibility. Therefore, you can optimize “pizza shop near me” as an optimized voice search keyword.
Voice Search Is On the Rise But Not Yet the Most Used
You might have heard about voice search growing—and it is! However, keep in mind that it is not yet dominating the market. A lot of reports and studies suggest that consumers would use voice search for general web searches, but they do not always differentiate what kind of voice search service provider are they using. After all, voice searches can be performed on mobile devices, digital assistants, and smart speakers.
These are the realities a marketer needs to know about voice search. As a brand wanting to optimize content for a specific location and target market, voice search optimization can help a lot. However, remember that voice search is supplementary to text search and not its complete replacement. To make the most out of your marketing effort, focus on both platforms.
For more SEO optimization tips and updates, read through our other articles. Local SEO Pro is a professional SEO service provider that can help you with your voice search SEO implementation. We now have affordable plans that fit your budget without signing a contract. Sign up now and feel free to cancel anytime.