In a time when technologies take the internet experience to the next level, advancements like voice search optimization make it possible to deliver an even more personalized and convenient UI to your target audience. With that in mind, it’s really not a surprise that voice search optimization has emerged as one of the most innovative techniques to boost online voice recognition.
If you really want to get the best out of your website, you can’t afford to ignore this trend. At present, the number of voice searches has seen a steady increase, and it is believed that it will continue to rise in the coming years. As such, this is the best time to optimize your website for voice search.
How Does Voice Search Work and Why Does it Matter to Your SEO?
Just like a traditional search, voice search works by matching keywords. However, the mechanism to determine if a keyword or phrase matches a search query is different.
In traditional search, it is the website’s content, in the form of keywords, that is analyzed and matched to a user’s query. In voice search, the functionality is dependent on the software interpreting the user’s voice and comparing it to a database of voice-to-text.
What this means is that the user can control their interaction with their device, and their device will respond by retrieving all the relevant information from your website. This makes it an easier process, since it is less of a hassle for the users to search for what they need, and it is better at filtering out irrelevant content.
How to Improve Your Voice Search Optimization
Tip #1: Ensure Your Website is Mobile Responsive
A significant segment of voice searches is conducted on mobile phones. As such, you need to make sure that your site has a mobile version for your users to have a pleasurable experience.
Tip #2: Consider Your Local Search
Local search is one of the most important aspects of voice search. As a local business, you can use this information to optimize your voice search. You can provide business details, address, phone number and other information for potential customers to find you even if you do not appear in the top search results on the first page.
Tip #3: Improve Page Speed and Load Time
Having a fast site can boost your voice search optimization. When the time to load is too long, users would prefer to go to another website instead. As a website owner, you have the power to improve your site’s speed, by removing unnecessary items and reducing the size of the pages.
Tip #4: Use Natural Language and Short, Simple Sentences
This is a major step that you need to take if you want to drastically improve voice search optimization. Make sure that your content is easy to read and understand so that your users would not be confused.
Additionally, do not use technical terms or multi-layered language. This is because Google uses a natural language processing algorithm to determine the meaning of a query, and it is not capable of handling complex sentences.
To put it simply, your website should be easily understandable by the software. As an added bonus, it would be a great experience for your potential customers.
The Bottom Line: Taking Your SEO to Greater Heights with Voice Search Optimization
Although it has been a practice for a while to have sites that are mobile responsive, the practice of voice search optimization is relatively new. This makes it all the more important for you to explore this trend so that you can improve your SEO in the coming years.
It’s important to remember that voice search optimization can only work effectively if you have a strong SEO foundation. Once you have that, you simply need to integrate a few SEO tactics, such as ensuring your site is mobile responsive, to take your SEO to the next level.
How Can Local SEO Pro Help You?
If you want to incorporate voice search practices into your business, Local SEO Pro is here to help. We offer affordable SEO packages that can help get you started on building a strong online presence.
Our company helps clients keep their business information and data up-to-date and consistent on all platforms that count. We also offer on-site optimization, outreach link building, and content strategies, providing companies with fantastic voice-focused SEO solutions.
Sign up for our services today!