One of the latest technological advancements that you need to make use of now is voice search. Many people love using virtual assistants like Siri, Alexa, and Cortana because they’re incredibly handy tools that allow you to look for information conveniently.
If you’ve already started optimizing your business on search engines for texts, you’re on the right track because you’re probably already benefiting from voice search. This is because most people use the same language they use on text search with virtual assistants. However, since people are starting to familiarize themselves with this powerful tool, the language they’ll use will begin to change.
Although text SEO is quite similar to voice search, voice search requires a different tone and syntax to help virtual assistants find better and curated results. Because of this, it’s the perfect time for you to start optimizing your website for voice search.
If you’re ready to hop on the voice search train, we’ve got your covered! Below is a list of our top marketer tips so you can maximize the use of SEO for voice search in your business. Let’s get to it!
Make use of synonyms
Google is constantly improving the voice search algorithm to process natural language queries. You can do this with the help of latent semantic indexing. Latent semantic indexing or LSI is a method that allows Google to understand questions from people and to identify related content for the searches.
Besides that, LSI improvements also help Google identify relevant content other than material that contains search keywords. This method analyzes the relationship between words and separates general content from more specific and relevant material.
Optimize long-tail keywords
More people are utilizing voice search because typing can be a bit inconvenient, making people use fewer words when doing text searches. When you search with few keywords, Google will have to guess the intent behind your queries and can often give you confusing results.
But with voice search, you’ll be more specific, and you’ll express your intent behind your search. This allows search engines to display relevant search results that align with your long-tail keywords and phrases.
Be aware of the type of language voice searches use
Voice search language is more conversational and natural. This is why you need to adjust the language of the content on your website and match the language your customers use to find your business through voice search.
An excellent way to do this is by including questions and answers to your content, which will allow Google’s algorithm to find your website effectively.
Make necessary changes in your local SEO
Most customers who utilize SEO are people who are looking for products and services in their local area. And because of this, especially if you have a physical location, you need to make sure that Google knows your position.
You can optimize your website for local SEO by signing up for a listing in Google My Business. Through this, you’ll allow Google to know your address, operating hours, and business area.
Once you’ve optimized your website for local SEO, local clients will easily find you, and you’ll improve your online ranking and visibility.
Ensure that your website is optimized for all devices
People often search for products and services while commuting and on the go, making most searches done through mobile phones. And for this reason, your website must be optimized for gadgets like cell phones and tablets.
When your website is mobile-friendly and responsive to any device, you increase the chances of people staying on your site longer to learn about your company and services. This will improve your online sales, ranking, recognition, and your online reputation.
Now that you’re aware of the five essential SEO voice search marketer tips, you’ll be able to create voice search-friendly content that will boost your business’s online search ranking and website traffic. With the help of local SEO services, you’ll develop strategies that will push your business to reach a higher level in SEO searches, especially in voice search.
If you’re looking for local SEO services, Local SEO Pro is a digital SEO marketing company that can help you. We focus on voice search marketing and offer on-site optimization, quality outreach link building, and weekly content strategies. Sign up for our services today!