Technology has and continues to significantly change the way consumers make their purchases. Instead of buying at physical stores or typing out their orders, consumers today can simply use voice commands to purchase online. This is made possible by the functionality called voice commerce.
With all of that said, it’s worth noting that voice commerce is still in its early stages. However, with the continuous development of smart assistants and smart speakers, this will only keep flourishing in the years to come.
It is for this reason that you must invest in eCommerce SEO as early as now. Optimizing your online store for voice search is a great way to keep your business relevant and competitive.
On that note, here are four smart voice SEO tips you must follow to enhance your online store.
1. Consider Natural Speech
In traditional SEO, grammatically correct keywords and phrases are usually targeted. However, in voice SEO, keep in mind that consumers speak out their commands—as if they are talking to another person.
For example, consumers usually use phrases like “buy iced coffee” when typing in a search bar. However, when using their smart speakers, they will probably say something like, “Where can I get some iced coffee near me?”
With this, you must consider natural speech when optimizing for voice search. Presenting your content as an answer to commonly asked questions will also help. Finally, you should also add geolocation information to your content to cater to searches with the phrase “near me”.
2. Keep the Shopping Process Simple
Consumers do not usually have a chance to interact with visual elements when using voice assistants. Aside from that, they cannot fill in long and complex forms. They also do not want to hear Alexa or Google Assistant uttering long lines of information that they did not ask for.
Considering this, it is best to present the information that interested buyers need as briefly as possible. Don’t add long paragraphs or text to your pages. Furthermore, set up processes that let your site remember and autocomplete autographs from previous sessions.
These efforts help make your eCommerce website easy-to-use and, therefore, attractive to both existing and potential customers.
3. Categorize Your Products Correctly
When it comes to optimizing for voice search, adding simple tags such as “dress”, “maxi dress” or “ankle-length” is not enough.
Consumers who are visiting your site through their smart assistants cannot see your products to find exactly what they need. Because of this, they only usually depend on product titles, descriptions, and categorization tags.
Categorizing your products correctly and adding the right descriptions will help them find what they want to buy effortlessly.
4. Test the Changes You Have Made
After making the necessary tweaks and adjustments in your eCommerce store, you must also test them. You have to make sure that your website and its updates are working properly, maybe even better.
A simple way to do this is by getting different people to order items and navigate your site using only voice commands. Keep your participants as diverse as possible to gain insights as to how people make their voice queries.
Smart assistants and smart speakers are increasingly becoming more popular among consumers. They are also expected to be more widely used for various purposes, including making purchases.
Considering this, you must ensure that your eCommerce website is optimized for voice search as early as now. You can get started by following the tips above and finding the right SEO tool for your needs. In the long run, all of your efforts will improve your visibility and add value to your business.
Let Local SEO Pro optimize your business for success—sign up today! Through our professional SEO services, we can help you increase your online visibility, gain more traffic, and improve your bottom line.