With the growing use of smart devices and IoT gadgets littered across the home and workspace, voice search has continued to rise in popularity. More and more individuals speak up to turn to their search engines and virtual assistants for their queries. Today, a significant portion of daily searches are being done via voice from every demographic. This is why it’s important to pay attention to how you can capitalize on voice search functionality.
One of the most effective ways to reach relevant audiences and generate leads is to implement a local SEO strategy. You can then tie this into voice searches to really maximize the net of consumers you can capture.
What is Local SEO?
Local search engine optimization (SEO) is a specific SEO strategy that focuses on increasing your business’s visibility in relation to local search results. This means that any queries that are tied to location and are within your service area will be targeted.
This is a very helpful way to get relevant potential customers that can actually take the next step and visit your location. Even if you do online deliveries, it’s helpful to highlight your service areas so that your content is really targeted toward users in that area. After all, someone is more likely to do business with a brand or company that is already within their location.
Nowadays, voice search takes up a significant portion of overall searches. Keywords are recognized from users’ commands, and from there, search results are generated. This can then be tied to local SEO keywords and queries to show up in both standard and voice search results.
How to Optimize Local SEO for Voice Searches
It’s a good idea to optimize your local SEO for voice searches, so make sure you heed these tips.
Create Conversational Content
This will help when virtual assistants read partial snippets of your content. It will be more likely to get a click from users. It also provides you with a natural way to incorporate your keywords. It’s especially helpful when you use language and spelling that is valid in the location of choice.
Consider User Intent
You need to put yourself in the shoes of the online user. This can help you find the best search queries to match as you think about what they would be looking for and how they would say this in a voice command.
Set Google as a Standard
Even though there are a number of search engines out there now, Google still reigns supreme as it still holds almost 87 percent of the search engine market share globally. So, it’s acceptable to tailor your base points to Google’s standards first and foremost.
Many voice searches are done with “Hey, Google,” be they Google devices or any smartphone. Even the current iOS Spotlight search is run by Google and demand-driven software that forces Cortana and Alexa to search on Google instead of their standard engines.
Keep Keywords in Mind
This is just as important as it is in your standard text queries. You want to hit the right searches and actually get a local SEO ranking here.
It seems all but set in stone that the future is in voice search. Even though it won’t completely overtake text queries, it will definitely continue to capture as many users and become the norm. Because of the large number of searches attributed to it now, it is already crucial for businesses that want to have good SEO practices across all fronts to have voice searches covered.
You should be able to hit voice searches with an affordable SEO company in the USA. Sign up with Local SEO Pro to get quality strategy and solutions to your voice-based SEO needs.