If you still have not optimized your site and content for voice search, you miss out on many opportunities. Around 40 million Americans today have their smart speaker, and 58 percent of people used voice search when looking for information online about local businesses—and it is understandable why! Searching for details by just speaking to your phone or your smart speaker is effortless as compared to typing and exploring all the way. It is not for everybody, though, but the number is growing and becoming consistent every time.
Still, it is an opportunity you should not miss if you are a website owner. You should also know that voice SEO is different from the traditional SEO strategies you have been optimizing your website for. If you think you are ready for your next steps, here is how to optimize your website for voice search:
The Next Steps to Optimizing Your Content for Voice Search
Step 1: Look Up the Most-Asked Questions Related to Your Site
You can only effectively boost your website if you know the right questions to ask. Remember that spoken language is different from typed language—that is why the keywords for your website SEO are not always the same set you would use for voice search SEO. People typically type in a more structured way VS the more conversational form in voice search!
You can use online tools like Quora to see the exact questions people often ask. You can also refer to Google’s “People Also Ask” corner to see the most common questions under your topic or field.
Step 2: Optimize Your Local Business Listing
If you already have your business listed on Google’s My Business listing, then good for you. You can maximize it by optimizing it for voice search too. The only important thing to keep in mind here is to always include your location in all the information you put out about your local listing.
Remember that in voice search, people always use the phrase “near me,” and search engines developed an excellent way to incorporate business location as results to searches like this. Take advantage of that and add your location in every keyword possible.
Step 3: Enable the Schema Markup Tool for Your Site
Another tool to make parts of your content searchable is by enabling the schema markup. That is a search engine’s tool that enables companies to “markup” selected sections of their content, specifically for voice search purposes.
With this tool, you can highlight the important information in your content and present it to the searchers. It is also the structured data vocabulary that helps your search engine better grasp what your website is all about!
Step 4: Optimize on Bing too
Indeed, Google is one of the biggest search engines in the country and the world, but it is not the only search engine that you should prioritize. Remember that Alexa is an Amazon original smart speaker, using Bing as her main search engine! As such, if you want to also appear in Alexa’s recommendations, you should optimize your business on Bing too. It is an opportunity not to miss since people are always searching on Amazon. Plus, this search engine platform has less competition over keywords than Google has.
Forgetting to optimize your web page and content for voice search would not make you appear on people’s voice search results. If you want to take advantage of this booming medium, you should start optimizing now. Begin with these four steps enumerated and add more as you go.
If you want to learn more tips on how to optimize your site for voice search, Local SEO Pro is here to help. Sign up to our Voice SEO affordable plans, in different packages to meet your business’ SEO needs, whether for traditional SEO, local SEO, and the future of search, voice SEO.