Voice search is on the rise, and if you are an ecommerce site owner, you need to step up your game if you want to stay ahead of the competition. With that, there needs to be a different strategy when integrating content and keywords; therefore, knowing how to structure various kinds of content will go a long way. Here are some voice search tips that can lead you towards success:
Make Sure You Employ HTTPS
HTTPs is necessary because this is an additional layer of protection. Moreover, it’s a ranking factor. Without HTTPS, all your voice search optimization could be all for nothing; therefore, before anything else, make sure you employ HTTPS to keep your website secure.
Create Amazing Product Descriptions
Product descriptions should not only be outstanding as a written piece; they need to sound great when read aloud. Do this by writing naturally as if you’re talking to someone. Use typical speech patterns to have a conversation. Read aloud to yourself and others to know if the copy works. If you don’t do this, your page will likely not appear on a related query.
Use Long-Tail Keywords
Keyword research is crucial to any digital marketing strategy, but the implementation has changed over the years. Therefore, when it comes to voice search, it’s best you go for long-tail keywords. Extend contextual terms around the targeted keyword, as this will likely help your page surface on the SERPs.
Be mindful of going overboard because that will make the content wordy and unnatural-sounding, and you don’t want that to happen. The key here is to find the right balance between long-tail keywords and natural-sounding copy.
Optimize Your Site Speed
Your ecommerce site should always be up and running and quick to load. Many voice searches take place on mobile devices, and search engines use a mobile-first indexing system. This makes speed a crucial factor if you want to appear on voice searches.
Google, among the search engines, is the one that favors site speed the most. Fast-loading pages cultivate a great user experience, and it’s a well-known fact that Google has become more user-focused. A quick-loading ecommerce site will let shoppers browse through various product pages without waiting too long. In turn, this will make the whole shopping experience amazing; at the same time, it will provide your business with higher chances to convert.
Have an On-Site Voice Search Function
Undeniably, voice search is the future of Search Engine Optimization (SEO). Since you own an ecommerce website with many products, it’s a good idea to invest in an AI-driven voice search function that can enhance your site’s user experience.
Voice search function on site can help users navigate the site easily. It will also show your customers that you are invested in giving them the best experience.
Voice search is the future, and if you haven’t optimized your ecommerce site for voice search yet, it’s time you do. Use these tips to kickstart the optimization process that will bring more growth to your brand.
Let us help you with that here at Local SEO Pro. We can help drive value and success to your business through voice search optimization. Sign up now!