Are you curious about how people are finding your business online? You can use Google Analytics to track how searchers find your site and what keywords they use.
More and more people are using voice search to find local businesses. This means that if you want to be found by potential customers, you need to optimize your website for voice search.
What Is Voice Search?
According to Moz, voice search is the process of using a virtual assistant, such as Siri, Cortana, or Alexa, to perform a search. Voice search is growing more popular with each passing year.
Voice search is so convenient that it is an extremely popular tool used by consumers. It is estimated that about one in every five searches performed on mobile devices are voice searches.
If you are not optimizing your website for voice search, you are missing out on a great opportunity. Voice search plays a major role in SEO, and you will want to ensure your website is voice search friendly to ensure you are getting the most out of your SEO.
Why You Need to Optimize Your Website for Voice Search
Voice search is no longer a new fad, it is quickly becoming the standard way of searching the internet. More than 40% of people in the United States use a voice assistant on a monthly basis. The majority of these people use voice search through smartphones and smart speakers. In the United States, it is predicted that there will be more than 9 billion smart speakers by 2023.
Voice search is a way of searching for something using your voice instead of typing. This is usually done with a voice assistant, like Siri or Alexa. Voice search is becoming more popular as people get used to talking to their devices.
Voice search presents an opportunity for businesses to be found by people who are using voice search. This is especially important for mobile users, who may be using voice search to find things while they are on the go.
If you want your website to rank higher on search engines, it can be helpful to optimize for voice search. This means making sure your website is designed to make it easy for people to find the information they need using voice search.
How to Optimize Your Website for Voice Search
Here are a few tips on how to optimize your website for voice search:
1. Use Natural Language
When optimizing your website for voice search, it’s important to use natural language. This means using the same language that people would use when they are speaking to another person.
For example, if you are a plumber, you would want to use phrases like “find a plumber near me” or “plumbers in my area”.
2. Use Long-Tail Keywords
When people use voice search, they tend to use longer phrases than when they are typing into a search engine. This means that you should focus on using long-tail keywords on your website.
Long-tail keywords are phrases that are more specific than just a single word. For example, a long-tail keyword for a plumber might be “plumbers who fix leaks”.
3. Optimize Your Website for Mobile
Many people use voice search on their mobile devices. This means that it’s important to optimize your website for mobile.
This means ensuring your website is responsive, which means it will adjust to any screen size. You should also make sure your website loads quickly on mobile devices.
4. Add Schema Markup to Your Website
Schema markup is code that you can add to your website to help search engines understand your content better.
Adding schema markup to your website can help your website rank higher in voice search results.
5. Use Local Keywords
Another way you can optimize for voice search is by using local keywords. You can do this by adding your city or region to your keywords.
Here are a few examples:
- Best pizza in [city]
- Best [type of food] in [city]
- Best [type of store] in [city]
You can also add your business’ address, phone number, and hours of operation to your website to make it easier for people to find you.
If you want to ensure that your website is being found by potential customers, it’s important to optimize it for voice search. This means using natural language and long-tail keywords, as well as making sure your website is mobile-friendly and loads quickly. By taking these steps, you can ensure your website is ready for the future of search.
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