Voice search has become trendy nowadays, especially for websites that require local search engine optimization (SEO). In case you don’t know, voice search is a voice-activated feature that allows users to search the internet using voice commands. This feature is available on many devices, such as smartphones, laptops, and smart speakers.
Although voice search has been around for a while, it hasn’t been used by many companies in the past. The technology was still unfamiliar back then and was not yet compatible with all devices. However, with the prevalence of Siri, Alexa, and Google Assistant, voice search is steadily becoming more popular and is expected to be more widely used in the future.
Real estate agents can obtain the benefits of voice search optimization because it can enhance their possibilities of turning up on the first page of search engine results pages (SERPs) and getting more clicks from potential clients.
What Does Voice Search Optimization Mean?
Voice search optimization (VSO) is optimizing websites and content to make them more visible in voice search results. This means ensuring your website appears in the search results when people use voice search to find information about your business or your products or services.
The goal is to improve your website’s visibility in SERPs so that people can find your website more quickly when they use voice search.
Why Voice Search Optimization Is Important
As more people use voice search to find information online, businesses must ensure their websites are visible in voice search results. If your site shows up in the search results when people use voice search, you are more likely to get more traffic and generate more leads.
It is estimated that 50% of all searches will be voice searches by 2020. Always confirm your website is visible in voice search results to stay ahead of your competition.
There are several reasons you should improve your website for voice search, including:
1. Boosting Your Online Visibility
With more people using voice assistants like Siri and Alexa to perform web searches, your site must be designed to be easily found by these devices. By incorporating voice search into your SEO strategy, your website will be visible to potential customers using this increasingly popular method of searching the web.
2. Improving User Experience
People now want faster, more accessible, and more convenient access to information. Voice search allows them to access the information that they need immediately. As a result, you will improve your user experience, resulting in more loyal customers.
3. Increasing Engagement
Voice search is a great way to increase engagement with your customers. Customers are more likely to interact with a brand fully integrated with voice search. With voice search, you can naturally interact with your customers and offer them a more personalized experience.
The real estate industry is constantly growing. Keeping up with the latest trends and automation is essential to stay ahead of the curve. One of the newest trends in the industry is voice search optimization.
As a real estate professional, optimizing your website for voice search is essential to reach a wider audience. However, ensure you incorporate a voice search tool that suits your needs. This way, you won’t waste time and money on something that doesn’t work for you.
Local SEO Pro is a company you can trust for reliable and high-quality voice search optimization services in the US. We provide weekly content and voice-related SEO solutions for real estate companies. Sign up today!