Voice search seems to be gaining traction in the previous years due to the features and innovation that they offer to brands. However, as with all types of new technological advancements, they also tend to be misused, and that is because of the mistakes being made by the brands themselves.
That said, they are not really to be blamed at all. On the contrary, they need a lot of understanding regarding this, as all innovations may confuse first-time users concerning their functionalities, and brands are no exception to this.
In such a case, it is only fitting to know what these mistakes are so that other brands would be able to avoid making them.
Below are just some of the common mistakes brands make with voice search.
1. Focusing on What the Voice Search Can Do, Not What It Can Do Good
This is probably one of the most common mistakes being made by brands.
A lot of them are too enthusiastic about trying to bring their products to the voice search platform, and, as a result, they get lost elsewhere in their research and development efforts. As a result of this, they don’t really focus on the good that their voice search can do.
In such a case, they can make their voice search do more good things, thus, helping them get better results in the long run.
2. Putting All Their Eggs In One Basket
This is another common mistake that brands tend to make when it comes to voice search. When it comes to most other instruments or equipment, brands are advised to use multiple voices for them.
It is not safe to assume that the same would apply to voice search. The thing is, it should only be one piece of a much bigger puzzle. They can be used as an additional way to encourage traffic, but they should not replace other voice search processes.
This is because, for instance, if the voice search for a brand is made to be read a lot, this can lead to certain undesirable results.
3. Not Keeping It Simple
As much as possible, it is important to keep it simple when it comes to voice search. It should be limited to the extent that it would not become confusing for the users.
For instance, a voice search would often use complete sentences such as asking for a complete list of cities in Asia, when all it really has to do is determine which are the most commonly known cities in Asia.
4. Making It Too Direct
As mentioned, it is best if the voice search would just not be too direct. That would mean that it should not be too commanding, asking users to take certain actions.
Instead, it should encourage users to make their own decisions. For instance, if a brand asks customers to buy certain products, it should not be too direct to tell them to do so.
Instead, it should be more subtle, helping them make decisions rather than forcing them to make them.
The bottom line is that a lot of brands have to find their own ways of getting their voice search to appeal to their customers.
They have to keep their voice search simple, yet, at the same time, they have to make sure that it is appealing and attractive to users, as that would make it more convenient for them and, as a result, would make them use it time and time again.
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