Increasing in-store foot traffic is a challenge for almost every retailer. This is made more difficult in highly competitive markets or when you operate on a remote location.
Retailers are losing the battle with today’s modern economy. They’re all competing on price, so it’s a race to the bottom. Unfortunately, people no longer buy solely on price, and they don’t always buy at the same store they did the last time. This is why business owners needs to realign their priorities to maintain their target demographic.
People place a high value on online reviews and the retail store’s digital storefront. If you have a solid online presence, you can use digital marketing strategies to increase traffic unexpectedly.
Some of the most effective digital marketing strategies for increasing retail foot traffic are as follows:
1. Email Promotion
The most effective digital marketing strategy is email marketing. It isn’t cheap, but it does the job. When you purchase email marketing, you are purchasing the assistance of a team of experts who will assist you in developing your email marketing strategy. They will assist you in selecting the best email platform, generating the most effective workflows, and retargeting your audience based on past performance.
Email marketing campaigns enable you to communicate with your customers regularly and are far more personal than any digital marketing channel. They are also the most effective strategy to convert leads.
2. A/B Testing and Optimization
A/B testing is a popular method for optimizing landing pages. This is a critical practice resulting in a page that converts at 10 rather than 2 per cent. It is also crucial practice for retailers to use to optimize their ad spend. Fortunately, many ad platforms, such as Facebook and AdRoll, allow you to A/B test and optimize your ads. This means you can test each ad iteratively and use data to improve the ROI of your ad spend.
3. Display Advertising
While less well-known than pay-per-click (PPC), display advertising is quickly gaining traction in the retail industry. Display ads are graphics that sit on websites instead of PPC, which displays your ads organically in search results and social media feeds. This puts your ads in front of people actively looking for competing products, making it more appealing to consumers and positions your brand as the superior option.
4. Ad Network Partnerships
While Facebook and Google ads are fantastic, many retailers have found tremendous success by partnering with ad networks. The ideal ad network for a retailer will have many vertical sites with users actively searching for your products. That ad network will already have many retailers advertising through it. The ability to reach audiences outside of Facebook and Google is one of the primary advantages of ad networks.
Attracting customers to your store is all about Search Engine Optimization (SEO) and Search Engine Marketing (SEM). SEO and SEM are the most effective digital marketing strategies to use if you want to get customers to notice you online.
Both strategies involve building a compelling digital presence, getting people to notice your digital presence, and then converting them into customers. Additionally, SEO and SEM can be used to attract people to your digital and physical storefronts.
Finally, digital marketing allows you to cast a wider net, and even if you don’t close a sale, you’ll create awareness that could lead to a future sale. This can be a game-changer for retailers who are competing for every customer.
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