Your omnichannel marketing strategy relies on a strong approach to your local SEO ranking. It’s one of the main areas of online marketing that streamlines all your marketing channels. No matter what channel you use to promote your products and services, local SEO is an integral part of your strategy.
The reason is simple: the local SEO landscape is more complex than ever before, with more businesses competing for limited space on Google. It’s becoming more difficult for businesses to rank and drive traffic to their websites. If you’re not optimizing your SEO strategy with local SEO, you’re missing out on a huge opportunity to generate high-quality traffic and leads at a low cost per acquisition.
How Does Local SEO Enhance Your Omnichannel Marketing?
Benefit #1: Local SEO Boosts Your Website’s Visibility in Local Searches
Local SEO is the process of optimizing your website and online presence for search engines so that your site appears within the natural, non-paid search results when people search for your business name, physical address, phone number, or other local information.
Local SEO is not just limited to search engines. Optimizing your website for local searches on social media platforms (such as Google+) and review sites (such as Yelp!) can also help customers discover you when they look for a local business.
Local SEO drives high-quality traffic, including repeat customers and new customers. When your business ranks on the first page for local search, it’s more likely to stay there for a long time, which provides a competitive advantage over your competition.
Benefit #2: Local SEO Encourages Accurate Information on Your Google My Business
When people search for your business on Google, they’ll see your business’s information in the search results or on Google Maps. An accurate profile — including your business’s name, address, phone number, website, hours, reviews, and photos — provides consumers with more information about the products and services you offer.
Benefit #3: Local SEO Improves Your Target Market’s Browsing Experience
Optimizing your website for local search boosts your site’s relevance in the eyes of search engines. It also helps direct people to your website when they search for local businesses like yours.
Benefit #4: Local SEO Helps You Create Buying Personas to Segment Your Target Audience
The more you segment your audience, the better you can customize your communications to different groups of people to increase your visibility and generate more sales.
Social media and email marketing can help you identify segments within your audience and customize engagement strategies for each group.
Local SEO does the same thing, but it takes it a step further. By optimizing for local search, you’re able to identify the specific neighborhoods or zip codes where your business ranks. This helps you create segments based on where your business ranks, what kinds of customers you attract, and the types of people who are looking for your products and services.
Benefit #5: Local SEO Helps You Use Your Organic Searches to Create Remarketing Lists for Future Paid Marketing Strategies
Remarketing is a tactic that allows you to re-engage potential customers who have already expressed interest in your products or services to capture them at a later time. Remarketing lists can be created from your existing traffic, such as people who have visited your website, visited your Yelp page, or signed up for your email list.
The Bottom Line: Propelling Your Omnichannel Marketing Efforts with Local SEO
Local SEO is an integral part of your marketing strategy, even if you aren’t a brick-and-mortar business. It’s a proven way to increase your visibility, acquire quality leads, and maximize your omnichannel marketing strategy.
How Can Local SEO Pro Help You?
If you want to incorporate voice search practices into your business, Local SEO Pro is here to help. We offer affordable SEO packages that can help get you started on building a strong online presence.
Our company helps clients keep their business information and data up-to-date and consistent on all platforms that count. We also offer on-site optimization, outreach link building, and content strategies, providing companies with fantastic voice-focused SEO solutions.
Sign up for our services today!