Local SEO optimization can generate traffic and leads for your business. However, it needs to be done right. Avoiding mistakes is the number one rule if you want your SEO efforts to boost your business. 

Unfortunately, optimizing your web page for local search can sometimes be challenging. To help you out, we have compiled a list of the common mistakes businesses make (and their corresponding consequences) when performing local SEO. Make sure to avoid them to get the best results for your site.

Mistake 1: Not Adding Contact Information

People interested in your product or service would always have the same next step. They would want to know how to reach you or your products. Make sure you post your contact information across all your online platforms. 

One thing to keep in mind is to make sure that your details are the exact match across your online platforms. That would help search engines identify and confirm that your profiles contain the exact details of your business. The accuracy would help search engines gain trust in your website, making it easier for them to recommend your page. 

Mistake 2: Make Duplicate Listings for Your Business

As much as possible, make sure that you only have one business listing in every online directory there is. Entrepreneurs tend to make this mistake, thinking that they have not set one up yet. They may also make duplicate listings when they suddenly change their business address.

Duplicate listing means having the same content on one page. If you think it can increase your chance of appearing on people’s searches, you would be wrong. It does not add value to your visitors. Having several online listings on the same site can hamper your SEO campaign. At the same time, it only confuses the search engines, harming your SEO performance. 

Mistake 3: Not Optimizing the Images on Your Site

Images are an essential part of any online content. They capture people’s attention and enhance the user’s experience. However, if you fail to optimize your images accordingly, you could worsen your website’s performance. On the other hand, when you optimize your image correctly, you could drive more traffic to your website through it. 

You need to use the right image size, alternative text, and descriptive texts to make the image more searchable. Doing these steps can increase your website’s loading speed, encouraging more people to stay on your website. 

Mistake 4: Overstuffing Your Site With Keywords

Keywords are essential in every search engine optimization. However, overdoing it would not help your site at all. Keyword stuffing is placing your target keywords in every opportunity you can see. Google and other search engines do not like when websites do this. 

Instead of helping your site, it would only make your website appear “spammy” to search engines. You would not get a good ranking. You might even end up getting your page flagged if you do this.


If you want to make the most of your local SEO efforts, keep yourself updated with the dos and don’ts. Check if your website has made any of these mistakes and improve your site accordingly. Furthermore, rank higher in your audience’s local searches and attract more customers by avoiding committing the same mistakes again.

Local SEO Pro is a professional SEO service provider that can help you with your SEO efforts for your local business. We have affordable plans that could fit your budget without the need to sign a contract. Choose what you think works for your business and witness how we can improve your online presence.