To create a successful SEO strategy, businesses must list their business locally. By listing your business locally, you will make it easier for customers to find you and have a considerable potential of ranking higher on search engine results pages (SERPs). 

There are many reasons local listing helps with e-commerce SEO; the more you know about its impact, the greater you can strategize its usage.

Things To Know About Local Listing Citation

A local listing, also known as a citation, is an online mention of your business that includes your name, address, and phone number. It comes from various sources, such as online directories, review sites, and social media platforms.

While the specific format of a local listing may vary depending on the source, they all serve the same purpose: to provide potential customers with information about your business.

For your business to appear in local search results, it is essential to have accurate and up-to-date local listings/citations. Additionally, local listings/citations can help to improve your search engine ranking and visibility, making it easier for customers to find you online.

Different Types of Local Listing

  • Industry-specific listings provide detailed information about businesses in a particular sector, making it easier for consumers to find the right product or service.
  • Geo-specific listings focus on businesses in a specific area, making it easier to find companies near you.
  • Major business data platforms and aggregators provide a wealth of business information, including reviews, contact information, and hours of operation.
  • Websites, blogs, and publications can all be excellent sources of leads and customers. Websites can reach potential customers who are already online. Blogs offer a more personal way to connect with potential customers and can be updated as often as needed. Lastly, publications provide a more permanent way to reach potential customers and can be distributed in various ways. 

Ways to Manage Your Local Listing

Local listings let potential customers notice your business. Here are some ways how to manage your local listing and make sure it stands out from the crowd:

  1. Claim your listing: If you don’t claim your listing, you won’t be able to control what information is displayed.
  2. Keep your information up to date: Regularly check and update your listing so potential customers can always find the most current information about your business.
  3. Add photos and videos: People are visual creatures, so adding images and videos to your listing will help it stand out and attract attention.
  4. Use keywords wisely: Choose keywords that potential customers will likely use when searching for businesses like yours. Including these keywords in your listing will help ensure that it comes up in search results.

Importance of Local Listing for SEO Strategies

Local search is highly in demand today. With the rise of mobile devices and GPS, consumers can now find local businesses with the touch of a button. This shift in consumer behavior has significantly impacted how companies market themselves online.

To stay competitive, businesses must now focus on Local SEO strategies to help them achieve a top ranking in Local search results. Here are five reasons why Local listing is so essential for e-commerce SEO:

  • Local listings allow businesses to be found by potential customers actively searching for their products or services.
  • A top ranking in Local search results can help to build trust and credibility with potential customers.
  • Local listings allow businesses to showcase their unique products or services.
  • Local listings help businesses to stand out from their competitors.
  • Local listings give businesses an easy way to track their progress and ROI.

Implementing Local SEO strategies has many benefits. If you wish your brand to get more exposure to potential customers, it’s essential to ensure it is listed in all the right places.


A solid local e-commerce SEO strategy is essential in today’s digital age. Not only will it help potential customers find your business online, but a well-optimized listing can also improve your website’s search engine ranking. 

With Local SEO Pro, you can keep your business information and data up-to-date without lifting a finger. You’ll have access to the industry’s latest news, updates, and trends to continue providing your clients with best-in-class services. If you want to experience professional SEO services, sign up for Local SEO Pro today!