It’s no secret that link building dramatically impacts SEO. It helps search engines discover web pages and determine which of those should rank higher in search engine results pages (SERPs). As a brand, you should take advantage of link building; otherwise, you’ll miss out on many great opportunities and benefits it provides. 

However, link building is not that easy. If done incorrectly, you will not reap the benefits of it and will actively harm your site’s visibility. 

Doing link building the right way is called white hat link building. In white hat link building, you will have to create a foundation of organic, relevant, and valuable links that improve user experience instead of using spamming tactics as a quick attempt on your SEO advancement.

Since you should venture into a white hat link-building approach, we’re here to help you with your journey. Here are some tips you can follow to improve your white hat link building strategy: 

Tip #1: Reach Out for Links That Somehow Relates to Your Content or Products

There’s no need to venture into bad habits just to boost your results in Google. You just need to reach out for links that relate in some way to the content or product you offer. It doesn’t matter where and to whom you should get your links; you just need to keep in mind that it should be relevant because Google will only reward you if your site has some significance. 

The more relevant your content or product is, the more likely others will link your site, thereby improving your link building and increasing the value of your pages. You can garner relevant links by simply searching for content within your niche that contains your keywords. You can also send an email or message asking others to include your link in their future content. Don’t worry because some of them will be more than happy to oblige as it makes their job easier, so don’t hesitate to do this. 

Tip #2: Try to Contact Those You Link to or Mention

Another way to improve your link building is to get in touch with those you link to or mention in your post and let them know about your initiative. Doing this is a great way to give them a hint or ask them if they could return the favor. As long as you’re not pushy, there’s a higher chance that your link building will improve naturally.

Tip #3: Consider Guest Blogging

Guest blogging is when you write a blog post for another site in your niche and include a link back to your own content. It’s a tried and true link-building strategy that doesn’t involve bad practices. However, you need to be selective about the sites you publish on because some are not worth your while. 


Link building can be one of your go-to if you want to improve your search result rankings. However, you need to find ways for your link building to be effective. Remember, you don’t need to practice black hat link building; just follow our tips so that you can improve your link building ethically, naturally, and organically. 

Local SEO Pro is an SEO consulting company in the US that can help you with your link building. Our capable SEO experts are equipped with the best foundation toolkits for your link-building efforts. You can expect that we’ll provide you with innovative local SEO strategies tailored to your specific needs. Sign up with us today!