Most business owners in this age think about how to rank better on Google Maps. After all, today’s customers usually rely on the ever-trusted Google for literally everything, including where to shop and which companies to trust. This is why you should ensure you form the best local SEO strategy for your business.
If you want to attract more potential customers, you should consider improving your Google My Business ranking. There are plenty of areas you can spend time on, but these are the first few things you should start with.
1. Complete All the Fields of Google My Business
Google’s My Business platform is an excellent, free, and easy way to place your business on the map. When you decide to create a Google My Business account, you are given a list of fields you need to complete. This includes:
- Phone Number
However, even after you have completed all these, Google will send you an email asking you to complete additional information, such as adding hours of operation, a logo, and a few other business categories.
If you are serious about improving your Google My Business ranking, make sure you fill in all the required fields.
2. Ensure You Are Included in Directory Listings and Citations
When you create a Google My Business account, you can see which directories and citation sites are showing your business information. For example, you can see that your business information is included in local directories, such as Yelp and TripAdvisor.
If you want to improve your Google My Business ranking, make sure you are included in as many directories and citation sites as possible.
If you are looking for the best way to get your business listed on more directories and citation sites, consider hiring a professional SEO company. A reputable company will offer directory submission and citation building as a part of its services.
3. Optimize the Website Associated with Your Google My Business Profile
You can improve your Google My Business ranking by optimizing your website. Many website owners don’t even realize that their Google My Business profile is linked to their website. And since they are linked, you need to ensure that your website is optimized.
A website optimized for SEO will be easier to crawl so that Google can find it more quickly, and your business information can show up in the organic rankings.
If you have a website but don’t know anything about SEO and website optimization, it’s recommended that you hire a professional to handle the task.
4. Pick a Good Title for Your Google My Business Listing
Your Google My Business listing is given a title by default. However, many business owners forget that they can change the title to something more effective.
You want to use your title to let people know what you offer. Make sure your customers immediately understand what you do and what they can expect from you. If possible, use the most critical keywords in your title. These are the ones people are likely to search for when they want to find a business like yours.
5. Add Photos
A photo is worth a thousand words, and this place is no exception. Adding images to your Google My Business listings is a great way to improve your ranking simply because it will make your listing more attractive and realistic to customers.
When you want to improve your Google My Business ranking, you should consider following the tips mentioned above. Using these tips will make it easier for Google to find your business information. Once Google finds your listing, your business will rank better in local organic results.
For Google My Business SEO, check out Local SEO Pro today. Local SEO Pro can help you manage your profile and publish in Google My Business in real-time. Connect to your customers and respond to questions better by signing up today.