Voice search has long been around, but it is only in recent years that it has been integrated into people’s daily lives. Since the various companies introduced their respective voice assistants, more than half of people aged 25 to 49 have utilized this technology at least once every day. With just a simple click of a button or calling out the voice assistant, people can immediately look up the information they need.
As a business owner, this is an opportunity you should not ignore. If you want your business to appear as a top recommendation in these voice search results, you need to design your business around local SEO voice optimization.
Remember: the typical SEO and voice SEO are two different marketing mediums. You also need to activate and customize how you handle your voice search engine optimization if you want it to be more productive.
It will help if you are strategic with utilizing voice SEO. Here are some tips that could help make your local voice search optimization effort more efficient:
1: Think Like Your Customers Would
To make sure your effort would not be wasted, always think from your customers’ perspective. What questions would they ask Google Assistant, Siri, or Alexa should they need your product or service? You can also search for popular inquiries online related to your business.
If you design your voice SEO around these topics, you can have a higher chance of appearing on their search results.
2: Ensure You Input Complete Details
Besides ensuring accuracy, make it a point that your business details online are straightforward for the search engines to read. Similar information should be seen on your website, social media sites, content, Google My Business listing, and other online presence. That way, the search engine would not be confused when delivering the details the people need.
More importantly, when a search engine sees that your business details are complete, it would recognize your business as legitimate, professional, and relevant to the users. That, too, can help your business get to the top of search results.
3: Customize Your Voice SEO Depending on Your Search Engine
Google is the most powerful search engine today, but it is not the only search engine that people use. Make sure that you also optimize your other search engines of choice. You only need to keep in mind that they work differently.
Remember that not because one method works in one means that it would also work in another. Research the nuances between these platforms and design your SEO strategy accordingly.
4: Utilize Long-Tail Keyword
SEO is all about using the right keywords that people search for. If you want your business to appear at more targeted results, it is best to capitalize on long-tail keywords more.
These keywords are longer and more specific, making sure that your business would appear in more location-based, product-based, industry-based, or service-based voice queries. It would also help minimize your competition.
5: Activate Your Google Maps Local Search Ads
If you want a subtle way of promoting your business in the local neighborhood, use Google Maps’ local search ads. If you are not familiar with it yet, it is a way you can feature your business locations and low-key lead your users to visit your store or call your business’ contact number should they see your business appearing on their Google Maps search results.
People looking for urgent answers to their daily queries rely on voice search a lot, and these users increase in quantity as time progresses. As an entrepreneur or marketer, you would not want to miss that chance of becoming the top result to their queries. So, make sure that you also pay attention to your voice SEO efforts and follow the enumerated tips to maximize your efforts.
Should you need the help of an SEO services company, we can help. Local SEO Pro is the solution you need. We offer affordable plans to meet your business’ SEO needs and budget, whether for traditional SEO, local SEO, and the future of search, voice SEO. Sign up now or request a live demo today!