When voice-activated mobile feature apps, such as Siri, entered the market, many thought how funny and ridiculous it was. At that time, not many realized how it dramatically changed the online marketing industry, especially in search engine optimization (SEO).
Over the years, voice-activated apps and devices, including Google Assistant, Cortana, Amazon Echo, and Apple’s HomePod, have become popular worldwide. Many people use it for online inquiries or to complete a particular task.
Google voice search will continually change how people use the Internet in their daily lives, and it will also alter how people communicate and perform various tasks. Today, marketers are seeing the impact of voice search in online digital marketing, especially through Google voice search.
This begs the question, “How will voice search affect the SEO marketing landscape?” Here are four ways it is happening:
1. Communication and searches will be more conversational
Since voice search is done by speaking, inquiries on search engines would be in the form of questions. Unlike before, where people search with keywords, such as “pasta recipe spicy,” online users today search with complete phrases, like “what is the best spicy pasta recipe in the US?”
Because of this, marketers need to change how they phrase their content to be “searchable” in Google voice search. Keyword usage may also be affected by this new voice search marketing. In other words, marketers should phrase their content similar to how people would generally communicate with one another.
2. Local businesses will benefit the most
A high percentage of voice searches contain inquiries about local small to medium enterprises (SMEs). This clearly shows that local businesses will flourish and get more sales compared to other companies because many voice search users use localized keywords, such as:
- Near me
- Close by or nearby
- The actual name of the place
Given that fact, many marketers are seeing the significant growth of local SEO marketing. That is why you should perform geotagging, if applicable, as early as possible in your marketing to catch up with the voice search trends.
3. Advertising will be more about voice ads
Unlike before, where ad materials are usually “visuals,” voice-activated apps and devices made it possible to relive voice ads, similar to how it is with radios. The only difference is that a voice ad can lead listeners directly to their business website or content pages.
Instead of investing in clicks, marketers should focus on answering conversational inquiries and encouraging actions to listeners.
4. Content and websites will adopt voice search optimization
Keywords would remain relevant and essential in SEO marketing. However, with voice search marketing entering the process, it will significantly change the landscape of SEO in terms of how phrases, sentences, paragraphs, and overall content would be arranged.
One important aspect that marketers should remember is that typed searches are different from spoken searches. This is why they should optimize their content to fit and keep pace with Google’s voice search. Soon, websites will compete over top rankings in the search engine results pages (SERPs) because voice-activated apps and devices only recognize the very first search result of the inquiry.
Voice search marketing will soon be the next big topic in the overall marketing industry. It will significantly change the landscape of SEO marketing as everyone adapts and changes their content into a more conversational tone and performs voice search optimization. Aside from that, voice searches will be more about SEO for local business, as users rely on it mostly to find local stores.
If you want to employ voice search optimization to your website, contact us! We help improve voice search for local businesses in the US by offering the best SEO packages and services.