Feedback is the most important information received by a business after providing service to its customers. Reviews, either good or bad, are essential to improving the company’s aspects that need work. But aside from knowing where to improve, how do reviews help a business work?

Remember that reviews, especially the bad ones, are not indicative of how bad a business is. It’s only a reminder of the things needed to work on for a more seamless customer experience. It’s impossible to have a 5-star experience all the time, but there is always room for businesses to grow.

What Should You Do After Receiving a Bad Review?

Bad reviews often come, even in instances where the issues are beyond the company’s control. It’s also easy to get too affected by negative feedback to the point that it affects how people work on their business.

However, it’s essential to understand that feedback is supposed to push you to become a better business owner. Look at bad reviews as an opportunity to improve and learn from the craft. Treat it as a reminder that there are a lot of things to accomplish before being considered successful.

  • Boosting Authenticity

We’ve all seen companies that boost their good reviews online. However, have you seen one that boasts their bad reviews too? It almost feels fake to read how good a company’s service is. Most of the time, companies highlight excellent reviews, but never the bad ones.

In business, if you want people to trust in your brand, ensure them about the company’s transparency. If there are bad reviews about the products or services, it’s essential to show them alongside the good reviews. A balance between good and bad reviews makes the company’s credibility and reputation more authentic.

  • Influences Buying Decisions

Some buyers depend too much on reviews before buying products or subscribing to services. Therefore, if they see any review on the company’s website, then it’s likely that they will believe anything written on the reviews.

Bad reviews do not necessarily equate to people not buying the products in question. However, it sets a realistic expectation about the products. It helps people decide if the product is worth it based on other people’s experiences. Reviews are critical because it gives potential customers insight before buying a product.

  • Building Trust

Answering reviews is an opportunity for the business owner to speak with the customers. This is a chance to inquire and determine how the company can do a better job next time. In effect, other people who might be reading how the company responds to the customers’ concerns can build their trust.

Remember to respond effectively to customer reviews to increase their trust in your business. Also, take answering reviews to compensate for any inconvenience the customers may have experienced in purchasing products from your company.

  • Helps Boost SEO

Reviews, whether positive or negative, make up 15 percent of Google’s ranking. If you’re trying to evade people seeing bad reviews on your company’s website, you’re missing out on potential traffic for your website or products. Reviews, even the bad ones, often contain keywords that may be relevant to your brand—pushing the website’s rankings more than those who do not publish their reviews online.


Don’t fear bad reviews. Instead, use them to your company’s advantage. However, you shouldn’t ignore them either. Feedback is there to inform businesses on the things they can improve on. Customers may demand better service, better shipping care, or even better products. Use reviews to pinpoint which aspects of your business can give you leverage against your competitors.

Do you need help in tracking all the reviews on your website? Local SEO Pro offers affordable SEO services, including review management, which can allow you to stay informed on all reviews about your services and products. Sign up on our website today to learn more about how review management can improve your business.